Taking Advantage of Trade Shows
Cocktail parties are to socialites as trade shows are to inventors. There’s no better place to check out and mingle with dozens of manufacturers and distributors than at a trade show.
For an inventor, these shows offer a fast and easy way to meet and learn about professionals in specific industries. This type of schmoozing is beneficial to inventors at any stage of the invention process, but can be particularly useful for those who are looking to sell an idea or find investors for their invention. Listening to key decision-makers can influence an inventor’s strategy; and exchanging business cards can lead to future meetings or agreements.
A savvy inventor shouldn’t stop at trade shows, though. Like all good things, trade-related opportunities come in threes. Inventors should attend trade shows, advertise in trade publications and familiarize themselves with trade associations.
Trade associations usually feature a directory of members containing the names and contact information for the top executives in a particular industry. This gold mine of personal information can be useful for contacting companies when seeking investment for an invention, for example.
Trade associations are also usually in charge of trade publications, which can be used to advertise an invention. These publications generally accept freelance submissions and by reading their submission guidelines and preparing a well-written pitch, an inventor can publicize a new product within their pages. Additionally, just by reading trade publications, inventors can keep a close eye on competition and stay abreast of new innovations in a particular industry.
It is very important for inventors to take advantage of these three industry platforms, especially trade shows; the royal galas of industry. Rain or shine, if there’s any date an inventor can’t miss it’s a trade show; the ultimate opportunity to schmooze.
Article Author: MAKO Design + Invent
MAKO Design + Invent is a full-service consumer product development firm servicing both high-growth corporate manufacturers and invention startups. With a 25-person team across 3 offices (Austin, England, Toronto), MAKO has complete in-house industrial design, mechanical engineering, and electrical engineering design and prototyping services. To assist our start-up inventor clients, we also have a subsidiary branch called Mako Invent that, in addition to above, helps start-ups with patenting, strategy, marketing, and sales/distribution for all consumer product categories. For our corporate clients, MAKO Design develops world-class consumer electronics designs through our industrial, mechanical, and electrical design teams.
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