Show Your Next Pitch Who’s Boss
For some inventors, the pitch is the scariest part of the process when turning your idea into an honest-to-goodness product. There’s no skirting around the fact that presenting your prototype design to prospective investors, retailers or business partners can feel like putting on a show. Except you’re an engineer with a killer idea, not a gold-ticket performer on America’s Got Talent, so how do you manage your stage fright, put your best and most authentic foot forward, and earn a positive reaction?
Start with the Basics: The Elevator Pitch
You may already have an elevator pitch prepared and ready to go from the last trade show or conference you attended. This overview of your product or prototype design is the perfect jumping off point because you’ve already done the hardest part: distilling your idea into a quick, concise thought that’s easy to communicate. You can make sure your audience fully understands your product in the least amount of time, giving you the opportunity to start building your case earlier in your presentation.
Know Who You’re Talking To
Unlike encountering a new face at a networking event, you’ll be pitching to a specific person or team of people. Learn as much as you can about them. You don’t need to go as far as their favourite sports team or ice cream flavour, but you should understand a bit about their professional background. How long have they been in the industry? If they’re a VC, what types of products have they funded in the past?
Show, Don’t Tell: Bring that Prototype
Sometimes the most compelling part of a pitch presentation follows the principle that actions speak louder than words. You’ve told your story, your idea is well-formed and clear, you’ve brought the numbers to back it up, now let your prototype bring your pitch home. Enlisting the help of a prototype design firm like MAKO Invent can really tip the scales in your pitch. Having the expertise to build and consult on a fully functional prototype will provide your audience with something tangible to get behind, so you’re not leaving anything up to their imagination.
Article Author: MAKO Design + Invent
MAKO Design + Invent is a full-service consumer product development firm servicing both high-growth corporate manufacturers and invention startups. With a 25-person team across 3 offices (Austin, England, Toronto), MAKO has complete in-house industrial design, mechanical engineering, and electrical engineering design and prototyping services. To assist our start-up inventor clients, we also have a subsidiary branch called Mako Invent that, in addition to above, helps start-ups with patenting, strategy, marketing, and sales/distribution for all consumer product categories. For our corporate clients, MAKO Design develops world-class consumer electronics designs through our industrial, mechanical, and electrical design teams.
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