Three Simple UX Design Best Practices for Product Design
As a product design agency, it’s your job to get inside the user’s brain. You need to be able to predetermine what they want and need, and what will make them want your product over another. Keeping user experience (UX) top of mind throughout every stage of your product design will help you create a final product that people want. To set your product design agency off on the right foot, here are three best practices when it comes to UX to keep in mind.
Good design should be easy to digest, and it’s important for any leading product design agency to keep that in mind in the design process. The brain shouldn’t have to work overtime to figure out what the heck your product is and what it does. To make your product digestible you need to think of the clearest way for users to understand your product and to do this, you need to get inside the users’ brains.
You need to build trust with your users, and good design will help you do this because it naturally will be easy to trust. For example, if you were asking someone to complete an action without an explanation, it’s hard for the user to understand why it’s necessary. With your design, packaging, etc. make sure to be honest and clear to build trust with your consumer. By building trust, your product becomes easier and more enjoyable for the consumer to consistently use.
Cardinal Rule of any Product Design Agency: Honesty
A good product design agency understands that a user needs to be able to easily understand the value of the product itself, and that comes with being honest. When you’re unclear about your product, you aren’t going to win over consumers. Users won’t buy what you’re offering unless they know what it is they are paying for. A good rule of thumb is to explain things to your consumers the things you’d want to be explained to you! This way your consumer is clear on what you are offering and what your product can do for them.
Article Author: MAKO Design + Invent
MAKO Design + Invent is a full-service consumer product development firm servicing both high-growth corporate manufacturers and invention startups. With a 25-person team across 3 offices (Austin, England, Toronto), MAKO has complete in-house industrial design, mechanical engineering, and electrical engineering design and prototyping services. To assist our start-up inventor clients, we also have a subsidiary branch called Mako Invent that, in addition to above, helps start-ups with patenting, strategy, marketing, and sales/distribution for all consumer product categories. For our corporate clients, MAKO Design develops world-class consumer electronics designs through our industrial, mechanical, and electrical design teams.
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