Brilliantly simple design. Our words to live by at MAKO Design + Invent. As technology advances, so does contemporary, clean design and thus, engineering design advances with it. The key is to ensure designs remain simple, not simplistic. That is eliminating the unnecessary so that the necessary may speak, operate or function. Simple engineering designs are more likely to be understood, less likely to fail during prototyping, easier to fix during product 2.0, and more likely to succeed in the market place. Check out our commandments on keeping it simple with engineering design:
Less is more:
Strip away the non-essentials of the engineering design so it lives in a simple, clean state. Your job as the designer is to ensure it remains this way and continues to function as intended.
Make it intuitive:
Simple engineering design shouldn’t need to be explained. Users should gain a thorough understanding of the product through intuition and exploration.
Most of your resources should be applied at the beginning stages: concept designs, 3D CAD’s, renderings, etc. If done properly, the steps of the engineering design process come together quickly and efficiently in the final stage of prototyping and production.
Make simple clever:
Product usability and aesthetic relate directly to product success. Communicating a product’s features in a creative way paired with simple engineering design and functionality increases the probability of success.
Make it Contemporary:
In addition to the use of ease and product function, the overall product aesthetic should have a contemporary feel. In our commandments, contemporary and modern are two different themes. Contemporary design is dynamic and borrows inspiration from many different themes and eras whereas modern design is fixed to one time-period.
About: MAKO Design + Invent is the original firm providing world-class consumer product development services tailored to startups, small manufacturers, and inventors. Simply put, we are the leading one-stop-shop for developing your physical product from idea to store shelves, all in a high-quality, cost-effective, and timely manner. We operate as one powerhouse 30-person product design team spread across 4 offices to serve you (Austin, Miami, San Francisco, & Toronto). We have full-stack in-house industrial design, mechanical engineering, electrical engineering, patent referral, prototyping, and manufacturing services. To assist our startup and inventor clients, in addition to above, we help with business strategy, product strategy, marketing, and sales/distribution for all consumer product categories. Also, our founder Kevin Mako hosts The Product Startup Podcast, the industry's leading hardware podcast. Check it out for tips, interviews, and best practices for hardware startups, inventors, and product developers. Click HERE to learn more about MAKO Design + Invent!