Creative Inventions From the 2018 New York City Toy Fair

Spotlight on The New York City Toy Fair

MAKO Design + Invent – March 5, 2018

The New York City Toy Fair 
is a long weekend for global play professionals to explore the massive exhibit space at Jacob K. Javits Center in New York which is lined with creative inventions consisting of thousands of toys, games and youth entertainment products.

The Toy Fair is put on by The Toy Association, Inc. a non-profit association that represents businesses involved in creating and bringing toys and youth products to kids of all ages. This year it took place from February 16th-19th and we’ve been digging all the updates and creative inventions we’ve seen from the massive exhibition.

MAKO has worked with some incredible innovators in the toy space before, like our friends at Moonlite and Pet Bot, and as you would expect, working with creative inventors to develop some of the most “fun” products out there is always something we enjoy. What’s better than watching an idea on paper turn into a product that lights up the eyes of a child?

This year at the Toy Fair, there were a few major trends that were present in the industry. Such as:


We saw this trend before with Hatchmials in previous years where the unboxing of a “surprise” item is almost as exciting as the item itself. The toy industry is totally capitalizing on this trend and the popularity of collectible toys. We saw a ton of creative inventions that are focusing on the act of “unboxing”.

For creative inventions, this one is easy to manufacture and produce.

The Hatchimals children’s toy: one of the most sought-after holiday gifts of 2016.


STEM (science, technology, engineering, and mathematics) has had a serious impact on the toy industry. This year we saw creative inventions that helped tackle the issue of kids getting too much screen time. We also saw the opposite from inventors which was the notion that kids weren’t going to stop looking at screens so this is how we can teach them while they do.

For creative inventions, our client was ahead of the robot trend.

We helped our client create the PetBot by providing engineering, design, and manufacturing services.

Robot Pets

Gone are the days you actually have to get your kid a real animal that you’ll be the one taking care of at the end of the day. Pretend pets are all the rage and we saw that throughout the fair. Furry plush or interactive digital pets are a trend that helps kids build responsibility and hopefully distract them from wanting a real pet! One of those toys was the Munchin’ Rex by Hasbro, a snack-loving dinosaur, part of their FurReal Pets line.

These are just some of the trends we saw come out of the New York City Toy Fair and we can’t wait to see what other creative inventions are to come in this fun and playful space.

About Us: MAKO Design + Invent is the original firm providing world-class consumer product development services tailored to small businesses, startups, and inventors. Simply put, we are the leading one-stop-shop for developing your physical product from idea to store shelves, all in a high-quality, cost-effective, and timely manner. We operate as one powerhouse 30-person product design team spread across 4 offices to serve you (Austin, Miami, San Francisco, & Toronto). We have full-stack in-house industrial design, mechanical engineering, electrical engineering, patent referral, prototyping, and manufacturing services. To assist our startup and inventor clients, in addition to above, we help with business strategy, product strategy, marketing, and sales/distribution for all consumer product categories. Also, our founder Kevin Mako hosts The Product Startup Podcast, the industry’s leading hardware podcast. Check it out for tips, interviews, and best practices for hardware startups, inventors, and product developers. Feel free to Contact Us anytime for help with your project.

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