Positioning Your Startup and How to Nail It

by | Mar 27, 2019 | Inventors, Start-ups

Starting your own business may seem intimidating at first, but once you have your process laid out in front of you, all you need to do is begin. Slowly but surely, you’ll figure out the kinks and work everything out by learning what works and what doesn’t. Your positioning statement can help guide you through these ups and downs. For MAKO, we help inventors go from a sketch on a napkin to store shelves.

We Help Inventors Get From Sketch On A Napkin to Store Shelves

Your positioning statement will keep everything aligned when it comes to building your business up. Keep this in mind and use it as a guide when hiring new employees or developing your new product or service. You want to make sure everyone on your team and everything you take on jives with the original vision of your startup. For MAKO, to help inventors stay on track with their projects when they come to us we ask them what market their users are in? Understanding your consumers can direct the positioning of your company.



Crafting Your Statement


Use the positioning statement as the guiding light in your process. When you’re doubting the methodologies and their effectiveness, remember it. Understand if what you’re doing will help you succeed in the goal your startup originally set out to achieve. To help inventors get through this challenge we have constant meetings set up to understand if their vision is being achieved by our services.


Your typical positioning statement formula looks like this:


For (who is your audience), who (your statement of what they are in need of) (your product or service’s name) is a (what category does it fall under) that (your statement of the beneficial aspects) unlike (competitor’s brand) (Product name)(statement of primary differentiation).



Some examples of other company’s positioning statements are:

Coca-Cola: For individuals looking for high-quality beverages, Coca-Cola offers a wide range of the most refreshing options — each creates a positive experience for customers when they enjoy a Coca-Cola brand drink. Unlike other beverage options, Coca-Cola products inspire happiness and make a positive difference in customers’ lives, and the brand is intensely focused on the needs of consumers and customers.

Amazon: For consumers who want to purchase a wide range of products online with quick delivery, Amazon provides a one-stop online shopping site. Amazon sets itself apart from other online retailers with its customer obsession, passion for innovation, and commitment to operational excellence.

McDonald’s: For individuals looking for a quick service restaurant with exceptional customer experience, McDonald’s is a leader in the fast food industry, with its friendly service and consistency across thousands of convenient locations. McDonald’s’ dedication to improving operations and customer satisfaction sets it apart from other fast food restaurants


If you have a great new invention and you’d like to learn more about this process, get in touch with MAKO here and visit our website to find out more. Feel free to give us a call at 1-888-MAKO and we can set you up on a call with our product analyst.  

Article Author: MAKO Design + Invent

Article Author: MAKO Design + Invent

Company Team

MAKO Design + Invent is a full-service consumer product development firm servicing both high-growth corporate manufacturers and invention startups. With a 25-person team across 3 offices (Austin, England, Toronto), MAKO has complete in-house industrial design, mechanical engineering, and electrical engineering design and prototyping services. To assist our start-up inventor clients, we also have a subsidiary branch called Mako Invent that, in addition to above, helps start-ups with patenting, strategy, marketing, and sales/distribution for all consumer product categories. For our corporate clients, MAKO Design develops world-class consumer electronics designs through our industrial, mechanical, and electrical design teams.



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