The Importance of Color In Your Product Design
When talking product design a lot of inventors love to gush about what their product is, how it works, and what they plan to do with it on a grand scale. However, what a lot of inventors and innovators miss when trying to market a successful product is aesthetics and build! When designing a product to appeal to mass audiences or consumers, what a consumer first sees is not what the product does, but its packaging. Creating a product that is appealing in functionality and in aesthetic is what will pull audiences to your product out of curiosity, appeal, and how distinguishable it is from competition in the market you’re entering your product in. Below are some tips to consider when focusing on colors and product design, and product packaging!
Colors and Functionality
If you already know you are going to invent or have an idea for a product that’s selling point is its amazing functionality, think about the environment to which that product will mainly be used in. For example, products or inventions made for working with the outdoors can suit earthy tones as they work well with concepts such a camouflage, on the other hand, if you’re designing a product to let others be aware of the product while it is outdoors, using a bright or neon colours will pull attention the product. If you are designing a product that is geared towards certain attributes and selling features such as ‘durability’ and ‘strong’, then using dark colors or metallics work well as they signify that the product is well made and long lasting.
Colours and Branding
An important aspect for your invention is the future of your product or idea. What is the business model for your product? After it is made, where do you want it to go within the market? What are your goals with the product? If you plan on creating a product that you wish to market and gear towards consumer success, then a huge concept important for products made for markets is creating a distinguishable brand behind the product. Branding includes a lot of different elements, but an important element is having a signature color that audiences can pick out and recognize. Not only do color and branding help out an innovators future business model, but also creates a personality for your product. Try using or incorporating unique colours and patterns in your product!
Color and Emotion
It’s no surprise that color and emotion are linked when people look at the psychology of consumer society. Think about your product in the context in which it will be used with for your audience. Is the product for leisure? For activity? For productivity? For vacation? For kids? Find out where your product will be used and what emotion you’d like to invoke in your audience when they interact or use it. If you want your product to induce productivity, using bright colours can stimulate peoples eyes and mind and keep them excited, if you want your product to make people calm; light, pastel or blue tones work well for mellow moods. If you are creating a product for kids; fun and unique arrangements of color create excitement and grab kids’ attention making them want to reach out for your product and interact with it! Remember, if you plan on releasing your product for consumers; keep in perspective how your audience will feel when they use your invention.
If you have a great new invention and you’d like to learn more about this process, get in touch with MAKO here and visit our website to find out more. Feel free to give us a call at 1-888-MAKO and we can set you up on a call with our product analyst!
Article Author: MAKO Design + Invent
MAKO Design + Invent is a full-service consumer product development firm servicing both high-growth corporate manufacturers and invention startups. With a 25-person team across 3 offices (Austin, England, Toronto), MAKO has complete in-house industrial design, mechanical engineering, and electrical engineering design and prototyping services. To assist our start-up inventor clients, we also have a subsidiary branch called Mako Invent that, in addition to above, helps start-ups with patenting, strategy, marketing, and sales/distribution for all consumer product categories. For our corporate clients, MAKO Design develops world-class consumer electronics designs through our industrial, mechanical, and electrical design teams.
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