The Value of Creative Roles | MAKO Design + Invent

How MAKO Embraces the Value of Creative Roles

MAKO Design + Invent – September 17, 2019

Understanding the Value of Creative Roles

When a client approaches us with a product or invention idea at Mako Design and Invent, we are always pleased to help them along the way past the production of their product a solid and smart business plan. Not only do we do this out of passion of catering towards start ups and small businesses, but because we love to see our clients succeed with a long-lasting product! For this reason, creating a smart and strategic business plan is crucial for a product to last in a competitive market. With so much different forms of marketing and advertising in the world today, it’s important that creating a business plan with a creative strategy is the smartest way to really have your product stand out amongst competition. Here is what Mako Design and Invent has to say about the value of creative roles in product design and businesses:

What is a Creative Role?

Before discussing creative roles in product design and business, it’s important to clearly define by what we mean as a ‘creative role.’ Simply put, a creative role is one in which someone is assigned the task to create something. Within the design field, there exists many creative roles. From creating the idea, to creating the design of a functioning product, without a creative role, there would be no product or content to share with the world and start a business. Essentially, the value of creative roles focuses on how one can create for a business or something out of a business and take what they create to audiences. For example, in design, this can be a designer creating the product for clients, and in business, this can be a content creator who creates content to advertise to markets.

The Value of Creative Roles at Mako

At Mako Design + Invent, we understand the importance and value of creative roles. Every team member essentially plays a creative role as our team of engineers and designers act as creatives who create and design client’s product from a sketch all the way to prototypes, and our office team create documents, social posts, blogs, and strategic plans.  For Make Design + Invent, the value of creative roles come in all different kinds and are not limited to the stereotypical “artistic” roles.

How Creative Roles Help a Business

The only way a business can thrive is if there is a product or service, and if there is a way for that product or service to be shared or made knowable to audiences or markets. Without creative roles there would be no product made or service available for the public. Even with a product or service, if their audiences don’t know about its availability, how will the business thrive? The value of creative roles relies on their ability to push and promote a business to audiences in the most effective way possible. Not only do they promote a business, but they find innovative ways to do so that will get audiences attention and get them interested and excited in what the business has to offer. Because there is so much stimulation and competition in markets today, having a strong creative and strategic plan to market your business is just as important that having a business in itself.

If you have a great new invention and you’d like to learn more about this process, get in touch with MAKO here and visit our website to find out more. Feel free to give us a call at 1-888-MAKO and we can set you up on a call with our product analyst!

MAKO Design + Invent is the original firm providing world-class consumer product development services tailored to small businesses, startups, and inventors. Simply put, we are the leading one-stop-shop for developing your physical product from idea to store shelves, all in a high-quality, cost-effective, and timely manner. We operate as one powerhouse 30-person product design team spread across 4 offices to serve you (Austin, Miami, San Francisco, & Toronto). We have full-stack in-house industrial design, mechanical engineering, electrical engineering, patent referral, prototyping, and manufacturing services. To assist our startup and inventor clients, in addition to above, we help with business strategy, product strategy, marketing, and sales/distribution for all consumer product categories. Also, our founder Kevin Mako hosts The Product Startup Podcast, the industry’s leading hardware podcast. Check it out for tips, interviews, and best practices for hardware startups, inventors, and product developers. Feel free to Contact Us anytime for help with your project.

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