Best Ways to Get Small Business Exposure from Mako’s Strategy Team
Entering any industry is never an easy process. As a small business or an entrepreneur, a lot goes into the creation and building of your small business. Not only does a lot of effort and understanding of the industry and market have to go into starting a small business but projecting goals and targeted outcomes have a big impact onto how your business will perform. As new businesses open up and enter into the industry, a lot of time is spent investing in researching the best strategy for exposure for their new business. Below we give a detailed explanation as to why exposure is important for your business, and what kinds of exposure work best for your business.
Why Strategy for Exposure is Important
Simply said, strategy for exposure is important for your business mainly due to the fact that it is the best way to get your business out there and to the eyes of your targeted audiences. Whether you’re opening up a shop or service, reaching out to customers and clients about your business or services is a great way to enter into the industry, especially by pointing out the key points in what separates your businesses products or services apart from what’s already out in the market. New businesses are always exciting and incite curiosity from consumers, so having a strong start in exposure to the first couple months of your business or service is the perfect time to build a strong clientele. There are different ways in which small businesses can gain exposure depending on the audience you hope to reach and the industry you plan to enter. Below we’ve listed the different kinds of exposure:
Kinds of Exposure
Undoubtedly, one of the most popular ways to get exposure for new businesses and services is by utilizing social media. Social media has taken over as a major source for where advertising and marketing thrive as businesses are recognizing the power of having a strong social media following can have for their business profit. By simple being present and engaging with audiences through social media, your business can gain a lot of exposure. Younger audiences appreciate businesses who take the time to curate social content that help promote their business, as social media is a more accessible resource for todays consumers to learn and discover new businesses and services that they might be interested in. An example of using social media as a great strategy for exposure is using influencers. Major social media influencers work as a form of advertising as businesses can now choose to market, their services or products to the audiences of an influencer that best suits the needs and targets of the business.
Sponsorships and Partnerships as a Strategy for Exposure
A common strategy for exposure is to examine what businesses are already out in the market. Analyzing and understanding your competitors is an almost required step when stepping into new territory as it immensely helps you understand what goals you should be aiming for in the future prospects of your business. However, one mistake that small businesses make is to not take the opportunity to create good standing relationships with your competitors. Although successful businesses can stand as tough competition, you both have an important aspect in common; an interest in the same field or industry. Using this, establishing a friendly competitive relationship with other businesses in your field through partnerships or sponsorships is a great strategy for exposure because you have the opportunity to bring exposure to your business through your competitors already established clientele and audience.
Using Traditional Forms of Advertising as a Strategy for Exposure
Last but not least, nothing beats the traditional forms of advertising for business exposure. Although social media has taken over as the primary form of advertising and marketing for business prospects in todays society, traditional forms of advertising can still be an effective strategy for exposure. You may be surprised to find out that depending on your target audience, traditional forms of advertising such as the radio, tv, posters, billboards and online ads can work better than newer forms of advertising due to the age and sophistication of your audience. Traditional forms of advertising can be more effective in reaching older audiences, whereas social media would be a great way to reach younger audiences. By narrowing down who you want your specific audiences to be you can choose a specific advertising strategy to get the best amount of exposure needed for your small business.
If you have a great new invention and you’d like to learn more about this process, get in touch with MAKO here and visit our website to find out more. Feel free to give us a call at 1-888-MAKO and we can set you up on a call with our product analyst!
Article Author: MAKO Design + Invent
MAKO Design + Invent is a full-service consumer product development firm servicing both high-growth corporate manufacturers and invention startups. With a 25-person team across 3 offices (Austin, England, Toronto), MAKO has complete in-house industrial design, mechanical engineering, and electrical engineering design and prototyping services. To assist our start-up inventor clients, we also have a subsidiary branch called Mako Invent that, in addition to above, helps start-ups with patenting, strategy, marketing, and sales/distribution for all consumer product categories. For our corporate clients, MAKO Design develops world-class consumer electronics designs through our industrial, mechanical, and electrical design teams.
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