The Benefits of Using Influencer Product Marketing

by | Nov 19, 2019 | Business, Educational, Invention Tips, Marketing

Advertising and marketing are tricky fields on their own. Almost separate from the world of designing and inventing, there are many strategies and ways that one can market or advertise their product to audiences. As social media has become increasingly popular over the past couple of years, people have moved from traditional forms of marketing to using social media as their main medium to advertise on. A new wave of advertising has been recently introduced under the concept called ‘influencers’ which are social media personalities with large amounts of followers – the concept of using influencers to promote or advertise your product is similar to celebrity endorsement. Nonetheless, using influencer product marketing as a new means to advertise has recently become one of the most profitable ways to gain traffic and following for products – especially if the influencer you chose to advertise your product has an audience that would find your product useful or relevant to their lifestyle. Below is a list of tips of how influencer product marketing can be beneficial to your business.

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Influencer Product Marketing Boosts Advertising and Marketing

The main selling point of why using influencer product marketing is so beneficial in the new age of social media is that in the game of social media – followers and reach is everything. A successful or good candidate for choosing an influencer to promote your product should have a large following, high engagements and have an audience that would be interested in your product (for example, an influencer that was known for being a fitness page would be best suited for a gym product). Nonetheless, once you have an influencer with these aspects, having them promote your product on their social media channels will not only boost advertising for your product, but will also bring traffic to your brand – thus creating brand awareness as well. Additionally, once you choose an influencer who is a notable online figure in a field or market your product is entering in, you can target market your product to a specific audience who follows figures or influencers in that market so rather than marketing to mass audiences you can directly hit the niche market your looking to spread your product too.

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Using Influencers Proves that your Product is Viable

In the realm of social media, having many followers equates to be a reputable source – or as the name would infer, having influence. For this reason, using influencer product marketing to promote your product works in that if you’re looking to prove the viability of your product to show that it works or is worth having/investing in, having an influencer prove this through pictures, videos and review Is great tactic. Because influencers aren’t necessarily celebrities, their audiences typically feel that they have a closer connection to them, and ergo, trust them more in the products they recommend (because they don’t exactly feel “endorsed”). Therefore, using an influencer can help prove the viability, and desirability of your product If your influencer has your product, their followers will want it too, and believe it’s worth and use of functionality).

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Popular Influencers Prove your Success

Probably one of the hardest aspects of being or coming from a small business and start up is that entering a market can seem daunting. If you’re up against large competitors and huge corporations who have been in your market for years with loyal customers, the pressure to feel established or reputable may feel harder. However, there are hundreds of instances where small startups can compete against large companies and still reach success. A good way to reach this and show your success, especially in a competitive field, is to have your product advertised by the top influencers within the market that you’re entering. Although influencers are technically a tier below actual celebrities, their influence and power over audiences is still just as high, and the more “known” they are amongst social media, the more your product will appear successful if said influencer was choosing to advertise it. One thing to remember about influencer product marketing is that although influencers are not celebrities per say, not every influencer will jump the gun to accept any product promotion, especially since it effects their own public image (which is essentially their whole career), therefore having the most successful influencer promote and advertise your product will show success and popularity in your brand. If someone popular is seen with your product, your product and brand is popular too.

If you have a great new invention and you’d like to learn more about this process, get in touch with MAKO here and visit our website to find out more. Feel free to give us a call at 1-888-MAKO and we can set you up on a call with our product analyst!

Article Author: MAKO Design + Invent

Article Author: MAKO Design + Invent

Company Team

MAKO Design + Invent is a full-service consumer product development firm servicing both high-growth corporate manufacturers and invention startups. With a 25-person team across 3 offices (Austin, England, Toronto), MAKO has complete in-house industrial design, mechanical engineering, and electrical engineering design and prototyping services. To assist our start-up inventor clients, we also have a subsidiary branch called Mako Invent that, in addition to above, helps start-ups with patenting, strategy, marketing, and sales/distribution for all consumer product categories. For our corporate clients, MAKO Design develops world-class consumer electronics designs through our industrial, mechanical, and electrical design teams.



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