The Bells and Whistles Your First Product Design Doesn’t Need
Having an amazing invention idea and product design is always exciting for any new inventor or entrepreneur. As a leading product development firm such as Mako Design, we see and hear hundreds of great ideas daily and are always excited to learn more about what our clients have in store for us! When we do our consultations, our clients are genuinely curious about whether their invention ideas will be successful, how likely they will appeal to audiences and their product design requirements. We try our best to give truthful and strategic feedback to help determine and improve our client’s ideas to refine and build a product that will beneficial to their overall business strategy and inventing goals.
A great way to build a successful product that will succeed and do well in the market is to follow the ‘MVP’ method which entails that our clients focus on building a simple design that focuses on their product’s main functionality over any extra details or features. It’s important to not prioritize the “bells and whistles” of a product over its main function, but what do we mean by the “bells and whistles”? Read below to find out what extras are not necessary for making a strong product and what you should ideally focus on when inventing.
Extra Functionalities for Your Product Design Requirements
As Mako Design is one of the leading product development firms in North America, we understand that the main goal when designing or inventing any product is to solve a problem, inconvenience, or a targeted group of people or audience. When consumers see your product, they will invest in it because the products main function will help a solve a common problem they face in real life. For this reason, prioritizing small details and functionalities that don’t relate to the main purpose of your product, become unnecessary and can actually deter audiences or make your product less efficient and harder to use.
As for your product design requirements, extra functionalities such as additional storage compartments, pockets, zippers and lights can not only make your product harder to use, but harder to design and create a cost-efficient product. At Mako Design, we recommend our clients focus solely on the main functionality of their product until their first prototype or design is fully completed. Once the first version is finished, you can decide if you feel like going ahead with adding more details and functions.
Is Wireless Connectivity Vital for Your Product Design Requirements?
By far one of the most requested features that we get to add on to our client’s product ideas is to include wireless connectivity such as Bluetooth or Wi-Fi. With the advancement of technology and the popularity of wireless devices, most inventors believe that if their product has some certain element of wireless connectivity through Bluetooth, Wi-Fi or voice activation, their product will appeal to more audiences and be more successful, however, that is not certainly the case. Your project design requirements one of the most crucial and vital parts to creating your product, and with so many other aspects to consider when designing a product (such as wireframe, material, functionalities), focusing on a small added capability will only complicate the design process.
One of the reasons why adding these features could hinder the design process is that electrical design and engineering is a huge process on its own that takes time to incorporate within a design. If your products the main function does not revolve around an electrical component (isn’t necessarily a tech item), making your product feature Wi-Fi or Bluetooth won’t add much value, but rather complicate its design process, making it not only harder to make, but harder and more complicated to use for your audience.
Remember, your clients are only going to be interested in your product’s main function and will give you reviews, and feedback based on how well your product does what it is supposed to do. If you incorporate too many additional features, especially wi-fi or Bluetooth, not only does that distract from your products’ main purpose, but it also can confuse your audience because they will be confused as to why that feature is there in the first place. As a leading product development firm, what we recommend will be most beneficial for your product is to focus on it is able to solve one problem – and then incorporate adding functionalities, such as wireless connectivity, if you see that there is reason to add it along later within the line of your future products or business.
Expensive Material as an Important Product Design Requirement
Finally, one of the last aspects that could count as a “bell and whistle” is the material of your product. Although material is an extremely important factor for your product design requirements that effects the feel, functionality, and aesthetic appeal of your product, being stuck on using a specific material that is too expensive or impractical for your product can actually negatively affect its performance. As Mako Design is a leading product development firm, we recommend that the most important and best choices to make for when choosing a material for your product should revolve around what feels the best for your audiences to use and for your products function to work.
Instead of focusing on aesthetics, or having expensive “high quality” material, focus on what feels the best when performing the main function of your product. Not only does this make the design process, production and the efficiency of your product better, but will also deliver to your audiences a more enjoyable and easier experience with your product. Although some materials can make your product seem more “luxurious”, a true high-quality product is determined more by the design and function rather than material or aesthetic. It will also benefit your business to choose a more cost-effective product that is easier to mass produce.
Another popular concept is to make products “Green” by using sustainable products. Although having a product that is environmentally friendly for the environment is great for both the planet, economy and marketing, not every product is exactly quite suitable for green materials. A product material should be chosen based off what will most benefit the capability of the product function, if its possible with “green” materials, all the better! However, be wary of cost-effective materials that can actual deter the performance of your product and make it ineffective and inefficient.
If you have a great new invention and you’d like to learn more about this process, get in touch with MAKO here and visit our website to find out more. Feel free to give us a call at 1-888-MAKO and we can set you up on a call with our product analyst!
Article Author: MAKO Design + Invent
MAKO Design + Invent is a full-service consumer product development firm servicing both high-growth corporate manufacturers and invention startups. With a 25-person team across 3 offices (Austin, England, Toronto), MAKO has complete in-house industrial design, mechanical engineering, and electrical engineering design and prototyping services. To assist our start-up inventor clients, we also have a subsidiary branch called Mako Invent that, in addition to above, helps start-ups with patenting, strategy, marketing, and sales/distribution for all consumer product categories. For our corporate clients, MAKO Design develops world-class consumer electronics designs through our industrial, mechanical, and electrical design teams.
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