The Hardest Parts of Inventing and How to Over Come Them
At Mako Design we love to provide our clients, home inventors, and small business owners, the tools, tips and expertise they need in order to be able to create the best ideas and inventions. We understand that inventing is not a simple task and requires a huge amount of creativity and strategic thinking. Below we’ve listed some of the hardest parts of inventing and the best inventing tips to help you overcome them and make the inventing process and breeze!
Inventing Tips for Standing out and Being Unique
One of the hardest and biggest challenges for inventors is the overcoming the idea that in order to be successful they need to create a product that is totally unique and never before seen. Although inventing a creation may seem like you have to invent something completely new, that is not always the case! A helpful inventing tip is to create a successful product that is solely focused on solving a common problem or inconvenience that your targeted audience face. Instead of focusing on creating something completely new, think about ways you can redesign an item that already exists into making a new product with a more refined, convenient, and efficient function and solution.
Inventing Tips for Marketing
Small business owners and home inventors may have amazing ideas and great inventions that are very handy and can help solve a lot of problems that consumer face, yet their biggest challenge lies in getting their product out there. A vital inventing tip to remember is that exposure and marketing are a huge factor for any business to take off and get their targeted audiences aware of the existence of their new product. Especially since most new inventors and small business owners don’t exactly have the right marketing resources to blast their new product out there, marketing can be a huge challenge to overcome.
Rather than spending thousands on recruiting marketing firms, small business owners can take heed of their own skills, networks, and resources to establish a strong brand that consumers can discover and take interest in. As traditional forms of marketing and media decline due to the popularity of social media, one of the best inventing tips for marketing is to take heed of the ride in social media and establish a strong online brand presence through reaching out to your consumers through with online engagements! If organically establishing a strong social media is too difficult for you, collaborating, sponsors or influencer marketing can help spread your brand and product out to consumers who are interested in the field that your business or product caters to.
Surviving in an Over-Saturated Markets
Finally, one of the biggest challenges that inventors and small business owners face is trying to compete in over-saturated markets. The product design world is extremely vast and extends to hundreds of thousands of fields and niche fields, this means that with so many products out there, it’s harder to get consumers loyal to just one brand or one product! An important inventing tip for inventors and small business owners is to not get discouraged by the oversaturation and choices of products within each market. Competition can actually benefit you rather than limit you! With so much saturation, you get a clear view as to what and which products work the most within each field – then you can determine who your exact competitors are and examine which marketing strategies they implemented to make their product successful. With this smart inventing tip, not only can you redesign and re-strategize ways in which you can do this with your product, but you can also narrow down your biggest competition and establish determined and clear goals that your business should talk in order to lead and stand out within the market.
If you have a great new invention and you’d like to learn more about this process, get in touch with MAKO here and visit our website to find out more. Feel free to give us a call at 1-888-MAKO and we can set you up on a call with our product analyst!
Article Author: MAKO Design + Invent
MAKO Design + Invent is a full-service consumer product development firm servicing both high-growth corporate manufacturers and invention startups. With a 25-person team across 3 offices (Austin, England, Toronto), MAKO has complete in-house industrial design, mechanical engineering, and electrical engineering design and prototyping services. To assist our start-up inventor clients, we also have a subsidiary branch called Mako Invent that, in addition to above, helps start-ups with patenting, strategy, marketing, and sales/distribution for all consumer product categories. For our corporate clients, MAKO Design develops world-class consumer electronics designs through our industrial, mechanical, and electrical design teams.
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