At our Florida invention development firm, Mako Design, we dedicate our high-quality design and product development services to helping out the new small business owner and home inventors to help bring their dream ideas to life. As we work closely with our clients, we recognize that a lot of home inventors may be new to the product design market. Navigating any new market with little years of experience may seem daunting, but we know it is 100% possible to succeed with a little determination, a strong vision and hustler mentality! To help our new home inventors and small business owners, our Florida invention development firm, Mako Design has shared our top tips to help market your product.
Learn why compact products succeed the best in our past blog.
Engage with Your Audience
A common theme that our Florida invention development firm has noticed with those new to the product design realm is that they may get so consumed in advertising their product, they forget to pay attention to who they are advertising to – in other words, your audience. It is extremely important to remember your audience and make sure that not only are you listening to their feedback to your product but to also interact with them. Engaging with your audience, whether it be online discussions, feedback requests, or speaking with them face-to-face is important to show that you not only care about what they have to say about your product, but also that you appreciate their interest in your brand and business. This is a great way to build a strong relationship with your clientele and build you brand to be one that is both professional, reputable, and cares about its customers – the backbone behind every successful business.
Use Traditional and Non-Traditional Methods
Our Florida invention development firm knows that there are many ways to push your product out there. One mistake that we would like to share is to not focus so much on only one singular method of product marketing. With so many new and innovative ways to share your new product idea with the world, it is important to try different methods, both traditional and non-traditional. This means connecting with your local community (e.g. markets, expos, etc.,) media, news, influencers, and radio stations to help advertise your product, but also with the online community and look for clientele from all over the world! Stay active of multiple social media channels and having a well set up website is key to presenting your product online in a professional and stimulating manner that shows to others how reputable both your brand, product, and business is. Using both methods are extremely important to get your product out there as best as possible.
Always Have an Active Stream of Content
Speaking of the online community, it is no surprise to our Florida invention development firm, that the best way to compete in a saturated online market is to always have content. Content is the meat of any social channels, and as innovators, it is important to create stimulating and engaging content that not only showcases your product in the best way possible to help its stand out against competition but also appeals to your target audiences. There are many online marketing tactics that one can refer to and use in order to catch the eyes of social media users such as video ads, influencer marketing, and collaborating with other brands and online shops. Engaging with your followers and exploring your online competition and similar online sellers is a great way to get involved and show that you are an active brand that is dedicated to delivering a promising product.
Learn more online product marketing tips, here!
If you have a great new invention and you’d like to learn more about this process, get in touch with MAKO here and visit our website to find out more. Feel free to give us a call at +1 (888) 806-6256 (MAKO) and we can set you up on a call with our product analyst!
MAKO Design + Invent is the original firm providing world-class consumer product development services tailored to small businesses, startups, and inventors. Simply put, we are the leading one-stop-shop for developing your physical product from idea to store shelves, all in a high-quality, cost-effective, and timely manner. We operate as one powerhouse 30-person product design team spread across 4 offices to serve you (Austin, Miami, San Francisco, & Toronto). We have full-stack in-house industrial design, mechanical engineering, electrical engineering, patent referral, prototyping, and manufacturing services. To assist our startup and inventor clients, in addition to above, we help with business strategy, product strategy, marketing, and sales/distribution for all consumer product categories. Also, our founder Kevin Mako hosts The Product Startup Podcast, the industry’s leading hardware podcast. Check it out for tips, interviews, and best practices for hardware startups, inventors, and product developers. Feel free to Contact Us anytime for help with your project.