With a new year among us comes the perfect opportunity to prepare for an exciting product debut! If you’re in the midst of growing a start-up or small business and have plans to debut your new product in the market for the upcoming New Year, its important to know how to plan and prioritize in order to have a successful product debut with a great reception. Keep reading below to learn what top tips our Miami invention help consultant recommends will help you prepare!
Know Your Product’s Goals
One of the most important things to know when debuting a new product into any market is to always make sure you fully understand the goal of your product. Every product has a goal in its function, but our Miami invention help consultant explains that it is also important to define what you want your products’ function to solve and its goals when being used and interacted with your audience. Do you want your product to change lives? Add convenience? Innovate the markets? Understanding what goals you want your product to achieve once it enters the market is important in planning your debut in order to create clear and achievable goals.
Develop A Timeline
Having a rough idea for when you want to debut your product into your preferred market is just the first step in your product debut. Our Miami invention help consultant recommends creating a timeline of what and when you want to achieve your next goals following your product debut will help create a more clear vision about where your product is going, who it’s going to, and what goals you have to help make your small business grow. Understanding and mapping out a timeline is also a great way to make better goals and set reasonable time limits or deadlines for when you want to see certain things happen or achieved. Having a 1-year or 5-year plan is the best way to start mapping out an efficient timeline that can keep you focused and on track.
Connect With Your Audience Through Their Perspective
Our Miami invention help consultant explains that planning a product debut is more than just posting a product online with some quality pictures! A product debut requires a lot of strategizing, and one smart way to properly create a strategy with your product debut is to take in the perspectives of your target audience. Before debuting your product in a way in which you think is most appealing to you, thoroughly think about what audience you want to attract or market your product to. Based on who your main audience is, structure your product debut to appeal to their eyes, what they want to see, what will catch their attention and in what ways. Whether that may be online marketing, social media, traditional methods, or even reaching out for direct feedback, understanding your audience needs is key to creating a strong clientele and a great debut.
If you have a great new invention and you’d like to learn more about this process, get in touch with MAKO here and visit our website to find out more. Feel free to give us a call at +1 (888) 806-6256 (MAKO) and we can set you up on a call with our product analyst!
MAKO Design + Invent is the original firm providing world-class consumer product development services tailored to small businesses, startups, and inventors. Simply put, we are the leading one-stop-shop for developing your physical product from idea to store shelves, all in a high-quality, cost-effective, and timely manner. We operate as one powerhouse 30-person product design team spread across 4 offices to serve you (Austin, Miami, San Francisco, & Toronto). We have full-stack in-house industrial design, mechanical engineering, electrical engineering, patent referral, prototyping, and manufacturing services. To assist our startup and inventor clients, in addition to above, we help with business strategy, product strategy, marketing, and sales/distribution for all consumer product categories. Also, our founder Kevin Mako hosts The Product Startup Podcast, the industry’s leading hardware podcast. Check it out for tips, interviews, and best practices for hardware startups, inventors, and product developers. Feel free to Contact Us anytime for help with your project.