031: Product Design & Nostalgia in Marketing | Product Startup

031: Product Design & Using Nostalgia in Marketing

December 15, 2016

With Elizabeth Versace of Ecococoon

031: Product Design & Using Nostalgia in Marketing

In this episode, we discuss the business case for starting a company by building upon an existing product instead of developing a new design. We also delve into the process of purchasing a one-way valve from a medical company in the USA and incorporating it into new drinkware and the implementation of nostalgia as a clever marketing tactic.