The Product Startup Podcast | MAKO Design + Invent

THE PRODUCT STARTUP PODCAST

Podcast - From Invention Idea to Store Shelves

The Product Startup Podcast is the hardware product development industry's #1 podcast. From invention idea to getting onto store shelves, and everything in between. Hear how inventors, product startups, & small manufacturers created their inventions and launched their physical product businesses. Learn from the industry's top industrial designers, mechanical engineers, PCB designers, consumer product managers, manufacturers, patent attorneys, hardware investors, and more. Learn about industrial design / product design, prototyping, 3d printing, additive manufacturing, product manufacturing, marketing, selling, patenting, logistics, and product business scaling. Hosted by Kevin Mako, North America’s leading expert on product development for physical product startups, founder of MAKO Design + Invent, keynote speaker, and Masters of Engineering lecturer.  Sponsored by PTC’s best-in-class software solutions Onshape: The only cloud-native product development platform that delivers full-featured computer-aided design (CAD), integrated product data management (PDM) and enterprise analytics in a single system, and Creo: 3D CAD solution that provides designers with the most innovative tools to build better products faster, such as generative design, additive manufacturing, real-time simulation, IoT, and augmented reality. Produced by MAKO Design + Invent, the original firm providing world-class consumer product development services tailored to startups, small manufacturers, and inventors.

Recent Episodes of The Product Startup Podcast

168: The Future of Hardware Product Design Thinking

Mar. 23, 2023
With Paul Rowan, Co-Founder of Umbra
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167: Get Free Earned Media for a New Hardware Product

Mar. 16, 2023
Jackson Wightman, Co-Author of The Tech PR Playbook
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166: Storytelling Tips for Hardware Product Launches

Mar. 9, 2023
With Steve Multer, Author & Corporate Storyteller
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165: Iterative Design Processes & Tools for Hardware Development

Mar. 2, 2023
With Kyle Dumont, Founder of AllSpice
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164: The 3 Prototyping Phases for New Product Development

Feb. 23, 2023
With Tim Uys, Director of Design at MAKO Design
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Feb. 16, 2023
With Brian Thompson, Head of CREO at PTC
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162: Product Pre-Launch Strategies For Crowdfunding Success

Feb. 9, 2023
With Will Ford, President of LaunchBoom
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161: Build a Manufacturing Facility for Your New Product

Feb. 2, 2023
With Noah Graff, Vice President at Graff-Pinkert Machinery
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160: Growing Your Hardware Product Through Paid Ads

January 26, 2023
With Daniel Bischoff, Former Head of Growth at Purple Mattress
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159: Build a Community to Sell Your New Product Invention

January 18, 2023
With Ashley Black, Founder of FasciaBlaster
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158: Thinking Sustainability in Hardware Product Design

January 11, 2023
With Dave Duncan, VP Sustainability at PTC
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157: How Hardware Startups Compete with Big Business

January 04, 2023
With Mike Stemple, Author of Innovating Innovation
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156: The Evolution of Sales Channels for Hardware Products

December 28, 2022
With Ben Drury, Co-Founder of Yoto
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155: Identifying a Sourcing Partner for Overseas Manufacturing

December 21, 2022
With Forde Aley, Co-Founder of Shining Way Sourcing
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154: 3 Key Parts to Developing a Great New Product

December 14, 2022
Jonas Rinde, Founder of Nomono
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153: The Evolution of CAD Product Development Software

December 7, 2022
With Joe Dunne, Director of Partnerships at PTC
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152: Three Main Problems When Scaling a Hardware Startup

November 30, 2022
With Brad Pedersen, Co-Founder at Pela
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151: The AIDA Marketing Method for Hardware Startups

November 23, 2022
With Michael Solomon, Professor of Marketing
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150: Building Product Prototypes with Your Design Team

November 16, 2022
With Robert Irwin, Lead Industrial Designer
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149: How to Professionally Prototype your Invention Idea

November 9, 2022
With Mike Morton, Industrial Design Leader
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148: Grow Your Hardware Product Sales Via Trade Shows

November 2, 2022
With Jim Cermak, Founder of Trade Show University
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147: Transition from Hardware Product Startup to Hardware Scaleup

October 26, 2022
With Morgan Teachworth, VP of Engineering at Cisco Meraki
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146: Transparency in the Design For Manufacturing Process

October 19, 2022
With Michael Corr, Founder of Duro PDM
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145: Expanding Your Startup Hardware Product Line

October 12, 2022
With Hussain Almossawi, Author of The Innovator’s Handbook
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144: How to Sell a New Invention on Amazon Marketplace

October 5, 2022
With Chris Moe, Co-Founder of Cartograph
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143: Build Your Own Manufacturing For Your Invention

September 28, 2022
With Don Skaggs, President of The Fulson Group
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142: Preparing Your Product for Manufacturing Overseas

September 21st, 2022
With Mike Deigan, VP of Global Link Sourcing
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141: Product Sales Process for Hardware Startups

September 14th, 2022
With Scott Brogan, President of Company Expert
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140: Local Manufacturing for a New Hardware Invention Idea

September 7th, 2022
With Nigel Southway, Author of Take Back Manufacturing
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139: How to Scale Your Physical Product in Retail Stores

August 31st, 2022
With Marc Inkol, President at Explorer Research
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138: Using Audio Ads to Sell New Hardware Products

August 24th, 2022
With Stew Redwine, VP Creative at Oxford Road
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137: Customer Feedback at Physical Product Launches

August 17th, 2022
With Matt Selbie, President of Opiniator
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136: Selling a New Physical Product with Google Ads

August 10th, 2022
With Jem Bourouh, Partner at Accelerated
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135: Performance Marketing for New Hardware Products

August 3rd, 2022
With Jake Schmidt, CEO of Structured Agency
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134: How To Sell Your Hardware Product B2B

July 27, 2022
With Bill Dickinson, 35-Year Sales Executive
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133: Using Email Marketing to Sell Physical Products

July 20, 2022
With Jacob Anson, Cofounder of Agency JR
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132: Invention Success in the Construction Industry

July 13, 2022
With Todd Drouillard, Science and Technology at HED
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131: Why Doing Good with Your Hardware Product Matters

July 6, 2022
With Jos Harrison, Global Head of design at Reckitt
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130: Choosing an eCommerce Platform for your Hardware Product

June 22, 2022
With Tim Bucciarelli, Director at IronPlane
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About: MAKO Design + Invent is the original firm providing world-class consumer product development services tailored to startups, small manufacturers, and inventors. Simply put, we are the leading one-stop-shop for developing your physical product from idea to store shelves, all in a high-quality, cost-effective, and timely manner. We operate as one powerhouse 30-person product design team spread across 4 offices to serve you (Austin, Miami, San Francisco, & Toronto). We have full-stack in-house industrial designmechanical engineeringelectrical engineeringpatent referralprototyping, and manufacturing services. To assist our startup and inventor clients, in addition to above, we help with business strategy, product strategy, marketing, and sales/distribution for all consumer product categories. Also, our founder Kevin Mako hosts The Product Startup Podcast, the industry's leading hardware podcast. Check it out for tips, interviews, and best practices for hardware startups, inventors, and product developers. Click HERE to learn more about MAKO Design + Invent!