228: How to Build a Digital Community Before An Invention Launch

228: How to Build a Digital Community Before Launching Your Invention

May 30, 2024

With Jon Davids, Founder and CEO of Influicity

Hosted by Kevin Mako, President of MAKO Design + Invent

228: How to Build a Digital Community Before Launching Your Invention
228: How to Build a Digital Community Before Launching Your Invention

Jon Davids, acclaimed for his book “Marketing Superpowers: Build a Brand So Good That Your Marketing Feels Like Magic,” is the driving force behind Influicity. Having stood at the helm as Founder and CEO for over a decade, he has expertly guided hundreds of brands in fostering vibrant digital communities. Today, Jon will generously afford insight into the key pillars of developing a digital community for your new product venture to inform modern inventors, startups, and small manufacturers. He will share when is the best time to begin community-building efforts and effective strategies for generating momentum even before your product’s official launch.

Here are the key takeaways from the episode:

  • What aspect of your product do you believe in? Is it the solution it offers or the way it improves your life? You need to establish Faith in this with your customers.
  • Action is the next step after Faith. Use what you believe and the experts who support this belief to establish trust when promoting your product.
  • Create content as early and often as possible!
  • You don’t need to become a content creator. Create content in the form that you are best suited for.
  • Authenticity is the most important thing, and it’s very easy to do as an inventor.
  • Consistency in your messaging is important! Keep repeating the message over and over.
  • Faith is where you find some variety in proving the many ways in what you believe in.
  • Show customers where the payoff is from following your single belief.
  • If you don’t have anything to sell just yet, then encourage consumers to follow along your journey through a blog, newsletter or social media channel.
  • Become an undeniable authority in your specific space.
  • Celebrities don’t just sell products because they are famous, they are successful with their hardware products because they build loyal communities.

Jon Davids Links:

LinkedIn | Influicity

The Product Startup Podcast Links:


Instagram | LinkedIn | Facebook Page | Facebook Group | Pinterest | Twitter | YouTube

MAKO Design + Invent Links:


YouTube | Instagram | LinkedIn | Facebook | Pinterest | Twitter

Kevin Mako Links:

Instagram | LinkedIn | Quora | Facebook | Twitter

Producer: MAKO Design + Invent is the original firm providing world-class consumer product development services tailored to startups, small manufacturers, and inventors. Simply put, we are the leading one-stop shop for developing your physical product from idea to store shelves, all in a high-quality, cost-effective, and timely manner. We operate as one powerhouse 30-person product design team spread across 4 offices to serve you (Austin, Miami, San Francisco, & Toronto). We have full-stack in-house industrial design, mechanical engineering, electrical engineering, patent referral, prototyping, and manufacturing services. To assist our startup and inventor clients, in addition to the above, we help with business strategy, product strategy, marketing, and sales/distribution for all consumer product categories.