232: Video Product Renderings for Your New Hardware Invention

232: Video Product Renderings for Your Invention

July 7, 2024

With David Brown, Industrial Designer at MAKO Design + Invent

Hosted by Kevin Mako, President of MAKO Design + Invent

232: Video Product Renderings for Your Invention
232: Video Product Renderings for Your Invention

David Brown, one of our talented industrial designers at MAKO Design + Invent, is a true expert in hardware product video renderings. With a rich background in industrial design and design engineering, David has honed his product design skills to an exceptionally refined degree. Today, he’s excited to share his expertise with inventors, startups, and small manufacturers.

Imagine being able to visualize your product idea in stunning detail before it even exists – like a trailer for a new captivating horror movie. That’s the magic of 3D CAD video renderings, and David is here to demystify the process. He’ll take you through the creation of video renderings and how they can be a game-changer at every stage of your product’s journey. From the initial spark of inventing to the thrill of making your first sale, David will reveal how these renderings can bring your vision to life for investors or potential consumers and set you on the path to success.

Here are the key takeaways from the episode:

  • Using video renderings is like bringing Hollywood to your product design!
  • Video rendering is essentially taking 3D CAD designs and making a video with that series of images and data.
  • The process includes considering the materials used for each component and surface of the product and incorporating them into the design.
  • It is like setting up a virtual camera that provides a full-scope view of the product in the setting where you would naturally find it.
  • You must also take into account the environment and lighting!
  • You can create things with video renderings that cannot be done in real life; this is one of its primary advantages.
  • Exploded view renderings show how the product comes apart and all of its pieces.
  • You can use these tools to explain a lot about a product and inform potential consumers.
  • Product demos and tutorials are other uses for video renderings.
  • How can you direct your designers to build a great hardware product rendering video for what you need?
  • The core requirement for making the video is creating a storyboard and ordering the elements to effectively tell the story.
  • Video renderings are standard these days for a great product, but you also need to develop a prototype!
  • There is post-processing of the video as well to refine the story being told and how it is presented.

David Brown Links:

LinkedIn | Portfolio

The Product Startup Podcast Links:


Instagram | LinkedIn | Facebook Page | Facebook Group | Pinterest | Twitter | YouTube

MAKO Design + Invent Links:


YouTube | Instagram | LinkedIn | Facebook | Pinterest | Twitter

Kevin Mako Links:

Instagram | LinkedIn | Quora | Facebook | Twitter

Producer: MAKO Design + Invent is the original firm providing world-class consumer product development services tailored to startups, small manufacturers, and inventors. Simply put, we are the leading one-stop shop for developing your physical product from idea to store shelves, all in a high-quality, cost-effective, and timely manner. We operate as one powerhouse 30-person product design team spread across 4 offices to serve you (Austin, Miami, San Francisco, & Toronto). We have full-stack in-house industrial design, mechanical engineering, electrical engineering, patent referral, prototyping, and manufacturing services. To assist our startup and inventor clients, in addition to the above, we help with business strategy, product strategy, marketing, and sales/distribution for all consumer product categories.