019: Organic Haircare Products | Product Startup Podcast

019: Organic Haircare Products

September 25, 2016

With Susana Stewart & Caroline Maina of Fro Butter

019: Organic Haircare Products

Learn how Susana and Caroline saw a niche in the market and formed a partnership – as a cosmetologist and a client – to fill it. They reveal how they developed and tested products for almost a year to create a unique series of personalized hair products that addressed the main concerns their target consumers were dealing with.