With Josh Smith of Libertine Fragrance
![](https://www.makodesign.com/wp-content/uploads/2023/09/2023-09-13-30-Square-1024x1024.jpg)
Today, we explore how Josh started his niche business with infinite possibilities – and near-infinite scents – by breaking down other brand’s successes. His early challenge: educating customers on unisex scents.