031: Product Design & Nostalgia in Marketing | Product Startup

031: Product Design & Using Nostalgia in Marketing

December 15, 2016

With Elizabeth Versace of Ecococoon

031: Product Design & Using Nostalgia in Marketing

The business case behind starting the company with an existing product instead of a new design. We also get into the process of purchasing a one-way valve from a medical company in the USA and incorporating it into new drinkware.