044 - Turning customizable jackets into a multi-million dollar business, Elyse Daniels of Exodus Wear - The Product Startup: Product | MAKO Design + Invent

044 – Turning customizable jackets into a multi-million dollar business, Elyse Daniels of Exodus Wear – The Product Startup: Product

MAKO Design + Invent – March 10, 2017

Why Exodus Wear does not use an online customization tool – and instead prefers to have students hand-draw their jackets designs. Why Elyse isn’t worried about competing on price. Not starting a culture of discounting.

MAKO Design + Invent is the original firm providing world-class consumer product development services tailored to small businesses, startups, and inventors. Simply put, we are the leading one-stop-shop for developing your physical product from idea to store shelves, all in a high-quality, cost-effective, and timely manner. We operate as one powerhouse 30-person product design team spread across 4 offices to serve you (Austin, Miami, San Francisco, & Toronto). We have full-stack in-house industrial design, mechanical engineering, electrical engineering, patent referral, prototyping, and manufacturing services. To assist our startup and inventor clients, in addition to above, we help with business strategy, product strategy, marketing, and sales/distribution for all consumer product categories. Also, our founder Kevin Mako hosts The Product Startup Podcast, the industry’s leading hardware podcast. Check it out for tips, interviews, and best practices for hardware startups, inventors, and product developers. Feel free to Contact Us anytime for help with your project.