044: Turning Customizable Jackets into a Multi-Million $ Business

044: Turning Customizable Jackets into a Multi-Million Dollar Business

March 10, 2017

With Elyse Daniels of Exodus Wear

044: Turning Customizable Jackets into a Multi-Million Dollar Business

Learn why Exodus Wear does not use an online customization tool – and instead prefers to have students hand-draw their jacket designs. Elyse isn’t worried about competing on price, she is firmly against the culture of discounting.