060: How to Professionally License Your Product | Product Startup

060: How to Professionally License Your New Product

January 19, 2021

With Tom Gray, founder of America’s Make48 TV Show

060: How to Professionally License Your New Product

Tom Gray shares valuable knowledge on how inventors, startups, and small manufacturers can license their inventions and products to break into their target market. He delves into how licensing is done properly and professionally to get your product into the hands of distributors, retailers, or big product brands.

You’ll hear Kevin and Tom talk about:

  • How far do you need to develop your product in order to start talking to potential licensing partners and brands?
  • Protecting your intellectual property and when to do it in the licensing cycle.
  • Which partners, manufacturers, and brands to first reach out to with a new product?
  • The best product tradeshows to showcase your product.

Tom is the Founder and Executive Producer of the Make48 TV Show, a show where contestants have 48 hours to come up with an invention idea and build a prototype to showcase it to the judges. The show is on PBS, Amazon Prime, and many other networks around the world. Tom is also the President of Handy Camel, a company that distributes client products all over the world. Simply put, he is one of the big names in the North American product startup space.

Episode Links:

Tom Gray’s Links:

The Product Startup Podcast Links:

Mako Design Links:

Kevin Mako Links:

Thanks for tuning in! See you next time.