063: Hardware Startup Tips from a 22-Year Apple Executive

With Author Michael Hageloh

Michael spent 22 years with Apple, from 1988 to 2010. He is the author of Live from Cupertino, a book that focuses on how Apple created its industry-leading branding and messaging. Michael was also the Managing Director of LittleBits, a fantastic hardware startup success story. He is now the Executive Vice President of Strategic Initiatives at Indian River State College. Today, Michael is going to share his hard-earned hardware startup tips and core insight into how inventors, startups, and small manufacturers can learn from the best practices of Apple. You won’t want to miss these lessons that you can apply to your product business from one of the biggest product companies of all time.

Today you will hear us talk about:

• Michael’s key hardware startup tips for inventors and entrepreneurs.
• How Apple used strong product focus, even to sell to literally everyone.
• How to create messaging around your product like Apple did.
• What the future for the hardware startup industry looks like over the next 20 years.

Episode Links:

Michael Hagelo Links:

• Book: https://www.amazon.com/Live-Cupertino-Performance-Worlds-Machine/dp/1642931705
• LinkedIn: https://www.linkedin.com/in/michaelhageloh/
• Website: https://hageloh.com/

The Product Startup Podcast Links:

• Website: https://www.ProductStartup.com/
• Instagram: https://www.instagram.com/ProductStartup/
• LinkedIn: https://www.linkedin.com/company/ProductStartup/
• Facebook Page: https://www.facebook.com/ProductStartup/
• Facebook Group: https://www.facebook.com/groups/ProductStartup/
• Pinterest: https://www.pinterest.com/ProductStartup/
• Twitter: https://twitter.com/ProductStartup
• YouTube: https://www.youtube.com/MakoInvent

Mako Design Links:

• Website: https://www.makodesign.com/
• YouTube: https://www.youtube.com/MakoInvent
• Instagram: https://www.instagram.com/MakoInvent/
• LinkedIn: https://www.linkedin.com/company/MakoDesign/
• Facebook: https://www.facebook.com/MakoInvent/
• Pinterest: https://www.pinterest.com/MakoInvent/
• Twitter: https://twitter.com/MakoInvent/

Kevin Mako Links:

• Instagram: https://www.instagram.com/Entrepreneurs/
• LinkedIn: https://www.linkedin.com/in/KevMako/
• Quora: https://www.quora.com/profile/Kevin-Mako
• Facebook: https://www.facebook.com/KevMakoPage/
• Twitter: https://twitter.com/KevMako/

Thanks for tuning in! See you next time.