069: PhD & Harvard Grad on the 4 Ps of Product Marketing

With James Richardson, Author of Ramping Your Brand

James is the author of the book Ramping Your Brand, which helps high-growth consumer product companies accelerate their growth. He also has his Ph.D. in Anthropology aka Human Behaviour from the University of Wisconsin, and was a Harvard Grad before that. Today, James is going to share some valuable knowledge on how inventors, startups, and small manufacturers can use best practices in marketing to rapidly scale their product business – Specifically, we are going through the 4 Ps of marketing for hardware startups.

Episode Links:

James Richardson:

• Book: https://www.rampingyourbrand.com/
• Company Website: https://www.premiumgrowthsolutions.com/
• LinkedIn: https://www.linkedin.com/in/premiumgrowthsolutions/

The Product Startup Podcast Links:

• Website: https://www.ProductStartup.com/
• Instagram: https://www.instagram.com/ProductStartup/
• LinkedIn: https://www.linkedin.com/company/ProductStartup/
• Facebook Page: https://www.facebook.com/ProductStartup/
• Facebook Group: https://www.facebook.com/groups/ProductStartup/
• Pinterest: https://www.pinterest.com/ProductStartup/
• Twitter: https://twitter.com/ProductStartup
• YouTube: https://www.youtube.com/MakoInvent

Mako Design Links:

• Website: https://www.makodesign.com/
• YouTube: https://www.youtube.com/MakoInvent
• Instagram: https://www.instagram.com/MakoInvent/
• LinkedIn: https://www.linkedin.com/company/MakoDesign/
• Facebook: https://www.facebook.com/MakoInvent/
• Pinterest: https://www.pinterest.com/MakoInvent/
• Twitter: https://twitter.com/MakoInvent/

Kevin Mako Links:

• Instagram: https://www.instagram.com/Entrepreneurs/
• LinkedIn: https://www.linkedin.com/in/KevMako/
• Quora: https://www.quora.com/profile/Kevin-Mako
• Facebook: https://www.facebook.com/KevMakoPage/
• Twitter: https://twitter.com/KevMako/

Thanks for tuning in! See you next time.