069: PhD & Harvard Grad on the 4 Ps of Product Marketing | Product Startup Podcast | MAKO Design + Invent

069: PhD & Harvard Grad on the 4 Ps of Product Marketing

May 11, 2021

With James Richardson, Author of Ramping Your Brand

069: PhD & Harvard Grad on the 4 Ps of Product Marketing

James is the author of the book Ramping Your Brand, which helps high-growth consumer product companies accelerate their growth. He also has his Ph.D. in Anthropology aka Human Behaviour from the University of Wisconsin, and was a Harvard Grad before that. Today James is going to share some valuable knowledge on how inventors, startups, and small manufacturers can use best practices in marketing to rapidly scale their product business – Specifically, we are going through the four Ps of marketing for hardware startups.

Episode Links:

James Richardson:

The Product Startup Podcast Links:

Mako Design Links:

Kevin Mako Links:

Thanks for tuning in! See you next time.

About: MAKO Design + Invent is the original firm providing world-class consumer product development services tailored to startups, small manufacturers, and inventors. Simply put, we are the leading one-stop-shop for developing your physical product from idea to store shelves, all in a high-quality, cost-effective, and timely manner. We operate as one powerhouse 30-person product design team spread across 4 offices to serve you (Austin, Miami, San Francisco, & Toronto). We have full-stack in-house industrial designmechanical engineeringelectrical engineeringpatent referralprototyping, and manufacturing services. To assist our startup and inventor clients, in addition to above, we help with business strategy, product strategy, marketing, and sales/distribution for all consumer product categories. Also, our founder Kevin Mako hosts The Product Startup Podcast, the industry's leading hardware podcast. Check it out for tips, interviews, and best practices for hardware startups, inventors, and product developers. Click HERE to learn more about MAKO Design + Invent!