077: Developing A Product by Understanding Potential Customers

077: Using Prospective Customers to Develop a Product

May 26, 2021

With West Stringfellow, Past Executive at Target, Amazon, & TechStars

077: Using Prospective Customers to Develop a Product

West Stringfellow rose the ranks in the early days of Amazon, emerging as Head of Product. He has also been an executive in innovation at Target, Paypal, Visa, & Rosetta Stone. He even ran a Techstars incubator for a couple of years. Now, West runs HowDo, a completely free education platform to help anyone become a successful entrepreneur. 

Today, West is going to share some valuable knowledge on how inventors, startups, and small manufacturers should focus on understanding the customer to gain strong insight into early product development and marketing planning. He will explain how some of the best customer-facing companies in the world do this and how you can learn from that to do this for your next hardware product.

Episode Links:

West Stringfellow / HowDo Links:

The Product Startup Podcast Links:

Mako Design Links:

Kevin Mako Links:

Thanks for tuning in! See you next time.