081: How To License Major Brands and Celebrities | Product Startup Podcast | MAKO Design + Invent

081: How To License Major Brands and Celebrities

June 23, 2021

With Rhett Silverstein, Inbound Licensing Expert

081: How To License Major Brands and Celebrities

Rhett Silverstein is the Founder of Hegemon, an agency that represents consumer product manufacturers in partnering with big brands, celebrities, and athletes. Before founding Hegemon, he was a brand licensing agent at Beanstock, and before that a New York lawyer. Today, Rhett is going to share some valuable knowledge on how inventors, startups, and small manufacturers can license big brands and celebrities for your products.

Today we talk about:

  • What is inbound licensing
  • Why would a product startup want to consider it
  • What should a product company have ready before reaching out
  • How do you work with an agency to get in front of these people
  • How are these deals generally structured

Episode Links:

Rhett Silverstein / Hegemon Links:

The Product Startup Podcast Links:

Mako Design Links:

Kevin Mako Links:

Thanks for tuning in! See you next time.