081: How To License Major Brands and Celebrities | Product Startup Podcast | MAKO Design + Invent

081: How To License Major Brands and Celebrities

June 23, 2021

With Rhett Silverstein, Inbound Licensing Expert

Rhett Silverstein is the Founder of Hegemon, an agency that represents consumer product manufacturers in partnering with big brands, celebrities, and athletes. Before founding Hegemon, he was a brand licensing agent at Beanstock, and before that a New York lawyer. Today, Rhett is going to share some valuable knowledge on how inventors, startups, and small manufacturers can license big brands and celebrities for your products.

Today we talk about:

  • What is inbound licensing
  • Why would a product startup want to consider it
  • What should a product company have ready before reaching out
  • How do you work with an agency to get in front of these people
  • How are these deals generally structured

Episode Links:

Rhett Silverstein / Hegemon Links:

The Product Startup Podcast Links:

Mako Design Links:

Kevin Mako Links:

Thanks for tuning in! See you next time.

About: MAKO Design + Invent is the original firm providing world-class consumer product development services tailored to startups, small manufacturers, and inventors. Simply put, we are the leading one-stop-shop for developing your physical product from idea to store shelves, all in a high-quality, cost-effective, and timely manner. We operate as one powerhouse 30-person product design team spread across 4 offices to serve you (Austin, Miami, San Francisco, & Toronto). We have full-stack in-house industrial designmechanical engineeringelectrical engineeringpatent referralprototyping, and manufacturing services. To assist our startup and inventor clients, in addition to above, we help with business strategy, product strategy, marketing, and sales/distribution for all consumer product categories. Also, our founder Kevin Mako hosts The Product Startup Podcast, the industry's leading hardware podcast. Check it out for tips, interviews, and best practices for hardware startups, inventors, and product developers. Click HERE to learn more about MAKO Design + Invent!