086: Key Marketing Principles For A Consumer Product Business

086: Marketing Fundamentals for Consumer Product Startups

July 28, 2021

With Michael Solomon, Author of 30 Marketing Books

086: Marketing Fundamentals for Consumer Product Startups

Michael Solomon has been teaching marketing for 40 years. He currently is a marketing professor at St. Joseph’s University in Philadelphia. He has written almost 30 books, including many marketing textbooks. His most recent book is called The New Chameleons and is all about modern marketing lessons. 

Today, Michael is going to share some valuable knowledge on how inventors, startups, and small manufacturers can learn the fundamentals of modern-day marketing and how to apply these marketing tactics to your new invention products.

Episode Links:


Michael Solomon Links:

The Product Startup Podcast Links:

Mako Design Links:

Kevin Mako Links:

Thanks for tuning in! See you next time.