095: Solve End-User Pain for Consumer Product Success - MAKO Design + Invent

095: Solve End-User Pain for Consumer Product Success

MAKO Design + Invent – September 29, 2021

With Dan Soviero, Founder of Signature Athletics

Dan Soviero is the Founder of Signature Athletics, a highly successful sports gear company selling products all over the world. Dan is also a Forbes 30 Under 30 recipient, and like me, started his business while back in school. Today Dan is going to share some valuable knowledge on how inventors, startups, and small manufacturers can use the power of truly understanding a customer’s pain point, and using that understanding to create and sell highly successful products.

Today you will hear us talk about:

  • A popular concept vs a problem solving concept.
  • Used the process of creating value to create more products
  • Tried whitelabelling to other brands, but couldn’t best solve the end-client’s pain points.
  • Used innovation from the end-client.
  • Use one sentence to solve a pain point for your end-customer.
  • You can come up with an invention idea by focussing on a problem and thinking hard about how to solve it.


Dan Soviero / Signature Athletics Links:

The Product Startup Podcast Links:

Mako Design Links:

Kevin Mako Links:

Thanks for tuning in! See you next time.

MAKO Design + Invent is the original firm providing world-class consumer product development services tailored to small businesses, startups, and inventors. Simply put, we are the leading one-stop-shop for developing your physical product from idea to store shelves, all in a high-quality, cost-effective, and timely manner. We operate as one powerhouse 30-person product design team spread across 4 offices to serve you (Austin, Miami, San Francisco, & Toronto). We have full-stack in-house industrial design, mechanical engineering, electrical engineering, patent referral, prototyping, and manufacturing services. To assist our startup and inventor clients, in addition to above, we help with business strategy, product strategy, marketing, and sales/distribution for all consumer product categories. Also, our founder Kevin Mako hosts The Product Startup Podcast, the industry’s leading hardware podcast. Check it out for tips, interviews, and best practices for hardware startups, inventors, and product developers. Feel free to Contact Us anytime for help with your project.