97: How to Overcome Product Buyers’ Objections | Product Startup

097: How to Overcome Product Buyers’ Objections

October 13, 2021

With Will Russell, Founder of Russell Marketing

097: How to Overcome Product Buyers’ Objections

Will Russell is the Founder of Russel Marketing, a New York marketing agency that specializes in launching new consumer product inventions. He is also a fellow writer with me for Forbes. Today, Will is going to share some valuable knowledge on how inventors, startups, and small manufacturers learn to identify the main consumer product buyers’ objections when purchasing your product, then how to overcome those objections when you launch your product to the market for the first time.

Today you will hear us talk about:

  • What are the types of buy objections when selling B2C
  • Omnichannel product launch strategies
  • Lots of the strategies today can be used in many sales strategies, including B2B
  • How to create launch systems
  • Cost, positioning, brand, technical, and apathy are all common product buyers’ objections.


Will Russell / Russell Marketing Links:

The Product Startup Podcast Links:

Mako Design Links:

Kevin Mako Links:

Thanks for tuning in! See you next time.