098: Expand eCommerce Sales via Product Bundling

With Amy Parsons, Founder of Mozzafiato

Amy is the Founder of Mozzafiato, a large e-commerce health and beauty product store. She has over 1,000 products on her platform, and it only launched a year ago. Before this, she spent 20 years as a university executive and an attorney. Today Amy is going to share some valuable knowledge on how inventors, startups, and small manufacturers can join with other emerging consumer products to create bundles of products to sell online, thus giving your product much broader market access and bigger potential sales.

Today you will hear us talk about:

• Press launch for a new brand, and for social credibility.
• Create a group of products that doesn’t compete with anything else.
• How a new product can get into people’s hands that they never would have been able to on their own.
• Can market your product in a different way when bundled.
• Powerful partnerships with other great brands that compliment your product brand.
• Margins can be good as perceived value is high.
• Shipping savings.
• Subscriptions when bundling.

EPISODE LINKS

Amy Parsons / Mozzafiato Links:

• Website: https://mozzafiato.com/
• LinkedIn: https://www.linkedin.com/in/amybuildingmozzafiato/
• Facebook: https://www.facebook.com/IAmMozzafiato/
• Instagram: https://www.instagram.com/iammozzafiato/
• YouTube: https://www.youtube.com/channel/UChi6mU-l-gFdYkKJz5_gm7w

The Product Startup Podcast Links:

• Website: https://www.ProductStartup.com/
• Instagram: https://www.instagram.com/ProductStartup/
• LinkedIn: https://www.linkedin.com/company/ProductStartup/
• Facebook Page: https://www.facebook.com/ProductStartup/
• Facebook Group: https://www.facebook.com/groups/ProductStartup/
• Pinterest: https://www.pinterest.com/ProductStartup/
• Twitter: https://twitter.com/ProductStartup
• YouTube: https://www.youtube.com/MakoInvent

Mako Design Links:

• Website: https://www.makodesign.com/
• YouTube: https://www.youtube.com/MakoInvent
• Instagram: https://www.instagram.com/MakoInvent/
• LinkedIn: https://www.linkedin.com/company/MakoDesign/
• Facebook: https://www.facebook.com/MakoInvent/
• Pinterest: https://www.pinterest.com/MakoInvent/
• Twitter: https://twitter.com/MakoInvent/

Kevin Mako Links:

• Instagram: https://www.instagram.com/Entrepreneurs/
• LinkedIn: https://www.linkedin.com/in/KevMako/
• Quora: https://www.quora.com/profile/Kevin-Mako
• Facebook: https://www.facebook.com/KevMakoPage/
• Twitter: https://twitter.com/KevMako/

Thanks for tuning in! See you next time.

About: MAKO Design + Invent is the original firm providing world-class consumer product development services tailored to startups, small manufacturers, and inventors. Simply put, we are the leading one-stop-shop for developing your physical product from idea to store shelves, all in a high-quality, cost-effective, and timely manner. We operate as one powerhouse 30-person product design team spread across 4 offices to serve you (Austin, Miami, San Francisco, & Toronto). We have full-stack in-house industrial design, mechanical engineering, electrical engineering, patent referral, prototyping, and manufacturing services. To assist our startup and inventor clients, in addition to above, we help with business strategy, product strategy, marketing, and sales/distribution for all consumer product categories. Also, our founder Kevin Mako hosts The Product Startup Podcast, the industry's leading hardware podcast. Check it out for tips, interviews, and best practices for hardware startups, inventors, and product developers. Click HERE to learn more about MAKO Design + Invent!