108: Hardware Design Tips from Apple & Intel Leader | MAKO Design + Invent

108: Hardware Design Tips from Apple & Intel Leader

MAKO Design + Invent – January 6, 2022

With Kapil Kane, Director of Innovation at Intel

Kapil Kane is the Director of Innovation at Intel and founded Intel’s internal hardware invention incubator. Prior to that he was a Product Design Lead and Manager at Apple. He is also a fellow keynote speaker, and he has done two TedX talks. Today Kapil is going to share some valuable knowledge on how inventors, startups, and small manufacturers can learn from how the biggest hardware companies in the world prioritize and qualify new invention ideas. He is even going to walk through the step-by-step pillars that all Intel incubator innovations go through to prepare their idea for market success.

Today you will hear us talk about:

  • Developing engineers to think in the business way
  • Think about the market value
  • Business model canvas
  • Look for assumptions in your plan
  • Identify pain points
  • Validation plan
  • Testing MVP / Prototypes
  • Customer discussions (get out of the building)
  • Financial case
  • You need to have a lot of conviction to the product you are building.
  • Think about solving problems, not saying it cannot be done
  • 3 things you need to succeed: Technology, User experience, Business model
  • In hardware, when pitching, don’t just talk, show what you have built
  • Are you coachable or not.


Kapil Kane Links:

The Product Startup Podcast Links:

Mako Design Links:

Kevin Mako Links:

Thanks for tuning in! See you next time.

About Us: MAKO Design + Invent is the original firm providing world-class consumer product development services tailored to small businesses, startups, and inventors. Simply put, we are the leading one-stop-shop for developing your physical product from idea to store shelves, all in a high-quality, cost-effective, and timely manner. We operate as one powerhouse 30-person product design team spread across 4 offices to serve you (Austin, Miami, San Francisco, & Toronto). We have full-stack in-house industrial design, mechanical engineering, electrical engineering, patent referral, prototyping, and manufacturing services. To assist our startup and inventor clients, in addition to above, we help with business strategy, product strategy, marketing, and sales/distribution for all consumer product categories. Also, our founder Kevin Mako hosts The Product Startup Podcast, the industry’s leading hardware podcast. Check it out for tips, interviews, and best practices for hardware startups, inventors, and product developers. Feel free to Contact Us anytime for help with your project.