117: Successful Equity Crowdfunding for Hardware Startups | Product Startup Podcast | MAKO Design + Invent

117: Successful Equity Crowdfunding for Hardware Startups

March 9, 2022

With Peter-Paul Van Hoeken, CEO of FrontFundr

117: Successful Equity Crowdfunding for Hardware Startups

Peter-Paul Van Hooken is the Founder of FrontFundr, one of North America’s top platforms for equity crowdfunding for startups and small scaling businesses. He is a TEDx speaker on Investment Crowdfunding, is a member of the Securities Commission, and is an advisor to both the Private Capital Markets Association and the National Crowdfunding and Fintech Association. Simply put, Peter-Paul is the person to talk to when it comes to crowdfunding capital for a hardware startup. Today, he is going to share some valuable knowledge on how inventors, startups, and small manufacturers can use crowdfunded equity platforms to raise capital to grow a hardware product business.

Today you will hear us talk about:

  • The difference between equity crowdfunding and product crowdfunding
  • Equity funding requires work, which starts with prep.
  • Throughout the campaign, continue to talk to your potential updates via updates.
  • Ideally you have a great product to show, but even better, show some sales.
  • Post campaign, it is important to keep your community excited by keeping them up to date with what is going on.
  • Create trust with your audience by being honest with your progress.
  • Reach as many people as possible through a platform
  • Build and leverage your community, be clear on your key messages with your product, choose the right media to amplify your message, organize events, identify influencers within your industry.


Peter-Paul Van Hoeken / FrontFundr Links:

The Product Startup Podcast Links:

Mako Design Links:

Kevin Mako Links:

Thanks for tuning in! See you next time.

About: MAKO Design + Invent is the original firm providing world-class consumer product development services tailored to startups, small manufacturers, and inventors. Simply put, we are the leading one-stop-shop for developing your physical product from idea to store shelves, all in a high-quality, cost-effective, and timely manner. We operate as one powerhouse 30-person product design team spread across 4 offices to serve you (Austin, Miami, San Francisco, & Toronto). We have full-stack in-house industrial designmechanical engineeringelectrical engineeringpatent referralprototyping, and manufacturing services. To assist our startup and inventor clients, in addition to above, we help with business strategy, product strategy, marketing, and sales/distribution for all consumer product categories. Also, our founder Kevin Mako hosts The Product Startup Podcast, the industry's leading hardware podcast. Check it out for tips, interviews, and best practices for hardware startups, inventors, and product developers. Click HERE to learn more about MAKO Design + Invent!