129: The Best Hardware Product Development Processes | Product Startup Podcast | MAKO Design + Invent

129: The Best Hardware Product Development Processes

June 15, 2022

With John Carter, Past Chief Engineer at Bose

129: The Best Hardware Product Development Processes

John Carter was the Chief Engineer for Bose for over 12 years, most notably being the name behind noise-canceling headphones. After that, he founded TCGen, and has spent 22 years working with some of the biggest hardware brands in the world on improving their product development processes. He is also a fellow writer with me at Forbes. Today John is going to share some valuable knowledge on how inventors, startups, and small manufacturers can use best practices from the leading hardware development teams in the world to improve your product design, launch, and scaling journey by understanding what it takes to succeed in the long run, utilizing customer feedback, getting to market fast, and many other development secrets.

Today you will hear us talk about:

  • To figure out how to make a great product, he worked all around the world to find out how the best in the world did hardware product development.
  • How do you know what areas you should focus on for innovation
  • Innovation is not free, it takes a tremendous amount of work, sustained effort, and a budget.
  • Focus on one key innovation.
  • Don’t share with customers too early, design through the concept first.
  • How do you reduce risk that is out there.
  • Don’t feature creep
  • Get to market, then reiterate and improve.
  • Principles of agile development and how it applies to hardware consumer products.
  • Empower your team
  • The importance of industrial design
  • Try rotating feedback in hardware


John Carter / TCGen Links:

The Product Startup Podcast Links:

Mako Design Links:

Kevin Mako Links:

Thanks for tuning in! See you next time.

About: MAKO Design + Invent is the original firm providing world-class consumer product development services tailored to startups, small manufacturers, and inventors. Simply put, we are the leading one-stop-shop for developing your physical product from idea to store shelves, all in a high-quality, cost-effective, and timely manner. We operate as one powerhouse 30-person product design team spread across 4 offices to serve you (Austin, Miami, San Francisco, & Toronto). We have full-stack in-house industrial designmechanical engineeringelectrical engineeringpatent referralprototyping, and manufacturing services. To assist our startup and inventor clients, in addition to above, we help with business strategy, product strategy, marketing, and sales/distribution for all consumer product categories. Also, our founder Kevin Mako hosts The Product Startup Podcast, the industry's leading hardware podcast. Check it out for tips, interviews, and best practices for hardware startups, inventors, and product developers. Click HERE to learn more about MAKO Design + Invent!