131: Implementing ESG To Do Good With Your Hardware Product

131: Why Doing Good with Your Hardware Product Matters

July 6, 2022

With Jos Harrison, Global Head of Design at Reckitt

Hosted by Kevin Mako of MAKO Design + Invent

131: Why Doing Good with Your Hardware Product Matters
131: Why Doing Good with Your Hardware Product Matters

Jos Harrison is the global head of design and brand experience at Reckitt, the firm which owns many big brands including Lysol, Veet, Finish, Durex, and more. He has been in the design industry for over 25 years. Today, Jos is going to share some valuable knowledge on how inventors, startups, and small manufacturers can learn what ESG is, why doing good for the world is beneficial for an emerging hardware product, and how to start implementing ESG in your emerging or scaling business.

Today you will hear us talk about:

  • Defining ESG (Environmental, Social, and Governance)
  • Why ESG is important for a small hardware business
  • Why ESG is important for the world.
  • How hardware startups can do ESG well, and how to do it early on
  • What can hardware startups and scaleups learn from big organizations that do this well.
  • The idea of a consumer is old, that is changing.
  • Manufacturing options, packaging, materials all can be done smart for sustainability and environmental reasons
  • Think about iterative design to become more and more ESG friendly over time
  • Educate your users
  • Buyers are willing to pay more now, for a product that lasts longer; however, there is a caveat in selling
  • Small business have a huge benefit over big corporate, as society believes that startups were there to solve a core problem.


Jos Harrison / Reckitt Links:

The Product Startup Podcast Links:

Mako Design Links:

Kevin Mako Links:

Thanks for tuning in! See you next time.