137: Customer Feedback at Physical Product Launches

137: Customer Feedback at Physical Product Launches

August 17, 2022

With Matt Selbie, President of Opiniator

137: Customer Feedback at Physical Product Launches
137: Customer Feedback at Physical Product Launches

Matt Selbie is the President of Opiniator, a software platform that collects real-time feedback from product customers. He has spent over 25 years researching, strategizing, and implementing customer feedback programs. Today Matt is going to share some valuable knowledge on how inventors, startups, and small manufacturers should properly collect customer feedback, when to do it, how to do it, and the importance of it, along with breaking down clear actionable steps you can use for maximizing the right kind of feedback at your product launch.

Today you will hear us talk about:

  • Companies don’t consider feedback in their corporate strategy for their physical hardware products.
  • Ask the right people.
  • Ask as close to the experience as you possibly can.
  • Ask the right product feedback questions, figure out exactly what you specifically want to find out.
  • The fallacies in customer feedback.
  • Breaking down the feedback into clear actionable questions.
  • It is better to focus on clearly data-driven answers rather than general intent open-ended questions.
  • Ask two questions about one feature on your product. Vulnerability analysis.
  • Think about feedback not just for product development, but also for how to sell.
  • Feature creep without consulting customers.
  • Hardware product feedback at a product launch.
  • Give the respondents the eventual data.
  • Qualify the respondents.
  • Make the feedback 2 minutes or less.
  • Retail store camouflage of your product.
  • The one thing to make someone consider buying.


Matt Selbie / Opiniator Links:

The Product Startup Podcast Links:

Mako Design Links:

Kevin Mako Links:

Thanks for tuning in! See you next time.

About: MAKO Design + Invent is the original firm providing world-class consumer product development services tailored to startups, small manufacturers, and inventors. Simply put, we are the leading one-stop-shop for developing your physical product from idea to store shelves, all in a high-quality, cost-effective, and timely manner. We operate as one powerhouse 30-person product design team spread across 4 offices to serve you (Austin, Miami, San Francisco, & Toronto). We have full-stack in-house industrial designmechanical engineeringelectrical engineeringpatent referralprototyping, and manufacturing services. To assist our startup and inventor clients, in addition to above, we help with business strategy, product strategy, marketing, and sales/distribution for all consumer product categories. Also, our founder Kevin Mako hosts The Product Startup Podcast, the industry's leading hardware podcast. Check it out for tips, interviews, and best practices for hardware startups, inventors, and product developers. Click HERE to learn more about MAKO Design + Invent!