139: How to Scale Your Physical Product in Retail Stores

139: How to Scale Your Physical Product in Retail Stores

August 31, 2022

With Marc Inkol, President at Explorer Research

139: How to Scale Your Physical Product in Retail Stores
139: How to Scale Your Physical Product in Retail Stores

Marc Inkol is the President of Explorer Research, a North American shopper research consulting firm that works with emerging physical product brands and massive product companies like Walmart, Kraft, Google, Pepsi, Uniliver, and many others. Mark has spent 30 years in the retail industry including leading divisions at Kraft and Maple Leaf. Today Marc is going to share some valuable knowledge on how inventors, startups, and small manufacturers can develop and position your product for big success at retail stores, how to captivate buyers while on the shelf, and how to scale your brand via retail stores.

Today you will hear us talk about:

  • Consumers have the power now
  • A consumer buys 200 to 300 products out of a food store per year
  • You have to be very clear on what your selling proposition is.
  • Products should be both unique and meaningful
  • Features are not primary
  • Simple design is better
  • 15% of a shelf is viewed, package is seen for only 2 seconds
  • 5 or 6 words max is what they see
  • Constantly innovate on fewer than broader and more
  • Packaging, supply chain.
  • You only can say three things on your packaging: Who you are, what you sell, and why better
  • Color, Shape, and Size for packaging.
  • How do you engage people in the product.
  • 10-15 seconds once they have actually picked up your product
  • Clear seller proposition.


Marc Inkol / Explorer Research Links:

The Product Startup Podcast Links:

Mako Design Links:

Kevin Mako Links:

Thanks for tuning in! See you next time.

About: MAKO Design + Invent is the original firm providing world-class consumer product development services tailored to startups, small manufacturers, and inventors. Simply put, we are the leading one-stop-shop for developing your physical product from idea to store shelves, all in a high-quality, cost-effective, and timely manner. We operate as one powerhouse 30-person product design team spread across 4 offices to serve you (Austin, Miami, San Francisco, & Toronto). We have full-stack in-house industrial designmechanical engineeringelectrical engineeringpatent referralprototyping, and manufacturing services. To assist our startup and inventor clients, in addition to above, we help with business strategy, product strategy, marketing, and sales/distribution for all consumer product categories. Also, our founder Kevin Mako hosts The Product Startup Podcast, the industry's leading hardware podcast. Check it out for tips, interviews, and best practices for hardware startups, inventors, and product developers. Click HERE to learn more about MAKO Design + Invent!