148: How to Boost Consumer Product Sales At Trade Shows

148: Grow Your Hardware Product Sales Via Trade Shows

November 2, 2022

With Jim Cermak, Founder of Trade Show University

Hosted by Kevin Mako of MAKO Design + Invent

148: Grow Your Hardware Product Sales Via Trade Shows
148: Grow Your Hardware Product Sales Via Trade Shows

Jim Cermak, the founder of Trade Show University, has a wealth of experience in the industry, having spent over 30 years helping hardware companies excel at trade shows. Through his organization, he offers education and consulting services to small businesses, including a new video series that addresses 7 crucial questions for achieving success at trade shows. Today, he will be sharing valuable insights on how inventors, startups, and small manufacturers can plan for launching or scaling their hardware products at a trade show, as well as strategies for maximizing success at managing their booth during the event.

Today you will hear us talk about:

  • Trade shows offer a highly efficient and effective way to increase exposure for your product.
  • Determine your goals for attending a trade show.
  • Choose the appropriate trade show to launch or expand your product.
  • Clearly define your product offering.
  • Communicate effectively at the trade show.
  • Make a bold and impactful presence.
  • Understand the language and needs of hardware buyers.
  • Implement pre-show marketing efforts to promote your product.
  • Schedule appointments or stop-ins in advance.
  • Utilize additional showcase opportunities offered by the trade show, such as complimentary placements.
  • Obtain testimonials from attendees about your product.
  • Prepare for the trade show floor by having qualifying questions ready and gathering commonly asked questions about your product.
  • Don’t exhibit alone, even if you’re a solo inventor.
  • Record a video of yourself after successful trade show interactions.


The Product Startup Podcast Links:

Mako Design Links:

Kevin Mako Links:

Thanks for tuning in! See you next time.