Millybutton: The Babe Magnet by Industrial Design Company MAKO

by | Dec 4, 2016 | Client Spotlight, Industrial Design, Mechanical Design, Staff Spotlight

Top product innovation and inspiration is a fascinating topic for us as an industrial design company. We’ve found in many cases, the inspiration behind an invention idea is to solve a daily problem. It’s a problem the inventor is dedicated to improving for themselves, others close to them, or the whole market. This root of inspiration is particularly true for one of our clients, Millybutton.

 

Millybutton product design

Millybutton tutorial

 

 

Top Product Innovation and Inspiration

 

The concept of Millybutton was created by a mom who needed an extra hand when nursing, which led her to this top product innovation. Elizabeth Best, a designer herself, found there were too many obstacles when it came to breastfeeding. On a whim, Elizabeth’s mother used a chip-bag clip to hold up the nursing mother’s shirt. And thus, the Millybutton concept was born (pun intended). Que the Industrial Design Company!

 

 

Product Ideation + Industrial Design Company Connections = Babe Magnet

Once the duo realized this top product innovation’s potential, they knew what they needed next. They had to get in touch with an industrial design company to take their concept from ideation to market. But where to start? Who to start with? The power of networking really is infinite. A connection of our Founder, Kevin Mako, was attending one of the most prestigious design schools in America at the time of the “chip-bag clip” inspiration. He worked with Elizabeth and her mother on their concept but knew there was a firm that could take them to the next level. Proper introductions were made between Elizabeth and MAKO Invent and the rest is history.

 

Millybutton product design

Millybutton product design

 

 

MAKO’s Top Product Innovation Solution

 

After three months of industrial design consults, 3D modeling, redesigns and review meetings, the solution was found. Millybutton would be made from silicone. The final top product innovation is simple, innovative and intuitive – key elements to our client’s success. A magnetic clasp encloses a flexible silicone circle. Before nursing, the Millybutton has pulled apart at the magnet attachment. The bottom of the shirt is pulled up to the collar and the silicone is wrapped around the fabric, enclosed by the magnets. The product is designed to protect garments during nursing and promote skin on skin, and eye contact for bonding between mother and child. After nursing, the Millybutton has been aesthetically designed to double as a bracelet.

“It’s always great to design something for client’s that have a clear vision for their product,” says Paul Davis, Senior Industrial Designer. “With the concept being so close to their hearts, it was touching how passionate they were about the product.”

 

 

Millybutton to Market

We’re proud to announce Millybutton has just launched their Indiegogo campaign. With 20% of their fundraising budget achieved and 14 days left on the campaign, we’re excited to see what comes next for our clients and here for them every step of the way!

Article Author: MAKO Design + Invent

Article Author: MAKO Design + Invent

Company Team

MAKO Design + Invent is a full-service consumer product development firm servicing both high-growth corporate manufacturers and invention startups. With a 25-person team across 3 offices (Austin, England, Toronto), MAKO has complete in-house industrial design, mechanical engineering, and electrical engineering design and prototyping services. To assist our start-up inventor clients, we also have a subsidiary branch called Mako Invent that, in addition to above, helps start-ups with patenting, strategy, marketing, and sales/distribution for all consumer product categories. For our corporate clients, MAKO Design develops world-class consumer electronics designs through our industrial, mechanical, and electrical design teams.

COMMENTS:

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

To comment, please first type in the 5 numbers below so we know you're not a robot 🙂

MAKO DESIGN + INVENT

We are the leading physical product Industrial Design, Electrical Design, & Mechanical Design firm serving both established companies and startup inventors, with offices in Austin, Toronto, and London.



STARTUPS CLICK HERE

CORPORATIONS CLICK HERE

CONTACT US HERE

For Small Businesses & Manufacturers

Click below to find out more about our full suite of in-house industrial, mechanical, and electrical design, engineering, and development services tailored to established physical product development companies.

For Inventors & Startups

Have an invention idea? We have developed hundreds of products for startups in addition to providing end-to-end solutions to get our inventor clients from Idea to Stores Shelves! We are here to help.

Ready for MAKO to turn YOUR product idea into a MARKET SUCCESS?

Pin It on Pinterest

Share This