Kevin, Robert and members of the Frito-Lay team pose for a picture at the Google Headquarters in Mountain View, California.
(AUSTIN, Texas) March 14, 2017 – MAKO Design + Invent
is proud to announce their partnership with Robert Herjevac
of ABC’s Shark Tank and PepsiCo’s Frito-Lay division
to bring to life the Dreamvention contest
, which is inspiring young minds to dream up their own invention for a chance to win $250,000 and bring their idea to life.
From starting his own cyber technology firm to investing in emerging companies, Robert Herjevac has seen that great inventions come from those who don’t put limits on their dreams. Aligning very closely with Mako Design + Invent’s vision, the partnership is a natural fit to encourage the next generation’s exploration of innovation. Kevin Mako, Founder of MAKO, and Herjavec helped kick off the contest at the Google Headquarters
in Mountain View, California where they asked local Bay Area fifth graders to take part in an Invent-athon. Both Robert and Kevin provided inventors with expert tips, entrepreneurial advice, and some tricks to keep their ideas flowing.
“It’s an honor to partner with Robert Herjevac and Frito-Lay on the Dreamvention competition,” says Kevin Mako. “As the official product development firm for the competition, we’re the ones that bring the winning inventions to life. With every generation, children are becoming more innovative – a quality I see in successful entrepreneurs every day. Igniting the passion for entrepreneurship and innovation in youth is something very close to our hearts and we’re thrilled we can do this across the nation over the next year.”
Families can participate by thinking up a fun invention idea, creating a simple drawing and short explanation of it and uploading both to MyDreamvention.com
by April 24 for a chance to win. The five finalists will be announced in September and will pitch their ideas for America to vote for your favorites. Mako Design + Invent’s world class Industrial Designer’s and
Robert Herjevac, of ABC’s Shark Tank, and Kevin Mako, Founder of Mako Design, listen to the invention pitches of local fifth graders at the Google Headquarters.
Engineers will assist with the development and production of the finalists’ ideas, with the winning invention being announced in December.
Mako Design + Invent’s logo will be on every Frito-Lay Variety Pack joined by the Deamvention logo. The Variety Pack includes Cheetos cheese flavored snacks, Doritos tortilla chips, Fritos corn snacks, Funyun’s onion flavored rings, Lay’s potato chips, Rold Gold pretzels, Smartfood popcorn, and SunChips multigrain snacks.
About MAKO Design + Invent
MAKO Design + Invent
Kevin Mako being interviewed at the Google Innovation Garage for Dreamvention
is North America’s leading end-to-end consumer product development firm. MAKO helps both established companies and early-stage invention start-ups take their idea from a sketch on a napkin to store shelves. With a 25-person team across 3 offices (Austin USA, London UK, & Toronto CAN), MAKO has complete in-house industrial design, mechanical engineering, electrical engineering, and prototyping services. To assist inventors and start-ups, MAKO has a subsidiary product development firm named MAKO Invent
that, in addition to the above, helps with product strategy, business strategy, marketing, patent referrals, and sales & distribution for most consumer product categories. MAKO was started by visionary entrepreneur Kevin Mako in 1999 with the dream of providing everything inventors need to turn their product ideas into successful businesses. This vision earned MAKO Design + Invent a spot in the top 100 businesses of 2016 from Entrepreneur Magazine.
About Frito-Lay Variety Pack
Frito-Lay Variety is one of many Frito-Lay brands in North America – the $14 billion convenient foods business unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase, NY. Learn more about Frito-Lay at the corporate website, http://www.fritolay.com
, the Snack Chat blog, http://www.snacks.com
and on Twitter at http://www.twitter.com/fritolay
. Learn more about Frito-Lay Variety Pack by visiting www.MyDreamvention.com
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $66 billion in net revenue in 2014, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.
At the heart of PepsiCo is Performance with Purpose – our goal to deliver top-tier financial performance while creating sustainable growth and shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to better for you snacks; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information, visit www.pepsico.com