If You Have an Invention Idea, Here's What Not to Do

Three Mistakes New Inventors Make

Turning your invention idea into a functioning product is a dream come true for many people. However, inventing a new product or starting a business can be a maze, as it’s something most people haven’t experienced before. Although mistakes are natural when on a new path that is completely foreign to you, there are some mistakes inventors make that should and could be avoided.

If you have an invention idea, let your industrial design firm help you navigate the field of product development.

Let your industrial design firm help you navigate the fierce process of product development.

Expect Unrealistic Results

If you think your invention idea will turn into an instant success overnight, you may want to rethink your business plan. It’s normal to think your idea is the best idea, but setting unrealistic expectations for the results is just going to set you up for disappointment and failure. Few inventions make people millions of dollars, especially when it’s your first one. So make sure to keep your head up high but not lost in the clouds. Passion for your invention idea, combined with hard work and drive, is the key recipe for success.

Assuming Your Invention is For Everyone

Not having a defined target market and assuming that everyone is going to want to buy your invention is one of the biggest mistakes you can make in your process. Even if nothing out there exists like your invention, you still need to look at whether it’s something that people would be interested in purchasing and using. Market research is a critical step in the process, and it’s one that should never be skipped.

Every good invention idea needs a clearly defined target market.

Define your target market to achieve optimal results with your invention.

Lacking Business Acumen

Developing an inventive idea is important; however, there are a multitude of factors that go into succeeding with your idea. The invention idea is only a small part of the grander picture. The most successful inventors have lots of ideas and only act on the ones that make the most sense for them to enter a market with.

Although you don’t need an MBA to successfully realize your product vision, it is important to have some knowledge of the business aspects salient to inventing because just having an invention idea is only going to get you so far.

Product development is tough. It’s not cut and dry. There are so many different factors and components that go into it. However, there are a lot of mistakes that frequently get made that can be avoided. These are just three of the most common ones that inventors encounter, so make sure you’re aware of as many as you can before you jump into the invention process head first.

About: MAKO Design + Invent is the original firm providing world-class consumer product development services tailored to startups, small manufacturers, and inventors. Simply put, we are the leading one-stop-shop for developing your physical product from idea to store shelves, all in a high-quality, cost-effective, and timely manner. We operate as one powerhouse 30-person product design team spread across 4 offices to serve you (Austin, Miami, San Francisco, & Toronto). We have full-stack in-house industrial designmechanical engineeringelectrical engineeringpatent referralprototyping, and manufacturing services. To assist our startup and inventor clients, in addition to above, we help with business strategy, product strategy, marketing, and sales/distribution for all consumer product categories. Also, our founder Kevin Mako hosts The Product Startup Podcast, the industry's leading hardware podcast. Check it out for tips, interviews, and best practices for hardware startups, inventors, and product developers. Click HERE to learn more about MAKO Design + Invent!


  1. Bradley Naylor

    August 28, 2019 at 7:26 pm

    I might have an idea, its more on the painting side

    • MAKO Design + Invent

      August 29, 2019 at 4:03 pm

      Hi Bradley,

      Thanks so much for your comment. We can definitely help you out with your idea! We will send you an email shortly to discuss your next steps. Cheers!

  2. Seth Brackett

    October 22, 2019 at 10:26 pm

    I have several invention ideas from really simple everyday items to really complex machines… send me some information at your company please.

    • MAKO Design + Invent

      October 23, 2019 at 12:16 pm

      Hey Seth! Thanks for your comment. We will send you an information shortly to schedule a meeting with our Product Strategy team. Chat with you soon!

  3. Melani DiGloria

    February 7, 2021 at 4:13 pm

    Hey I have a few pages full of some ideas that we may be able to work with. I have a pretty cool website name, right? I’d totally change the whole site for this, though… and keep the name.

    • Mako Design

      February 10, 2021 at 10:12 am

      Hi Melani, thanks for your comment! We’d love to hear more about your ideas. We will email you to schedule your free product consultation. We look forward to working with you!

  4. Michael

    June 29, 2021 at 2:46 pm

    Looking for help for product that requires some textiles in design. Are those services available with your team?

    • Mako Design

      June 30, 2021 at 10:45 am

      Hi Michael, I believe Junnel reached out to you! To answer your question, in general, yes, but it depends on what your project needs! Because every project is different, the best thing to do is to set up a free product consultation with our product strategy team.


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