When you think about fashion design, rarely do you think about solar energy and recycled plastic, to most people, these two things don’t go hand-in-hand. To Aday though, a three-year-old brand, they see futuristic high-tech apparel made from solar energy and recycled plastic. A new approach that this wearable design company is taking that can change the way we look at fashion.
This Wearable Design Company is Changing the World of Fashion
The wasteful apparel industry
It is said that the apparel industry is the second biggest polluter in the world after the petroleum sector. Most shoppers don’t think twice about what goes on behind the scenes of the making of their garments but the life cycle can include pesticides doused on cotton crops, petroleum to make polyester and toxic dyes to get those beautiful colors that line your closet. Not to mention the energy used in factories, wasted scraps of fabric and the distribution of the product. The list goes on.
About Aday, a wearable design company focused on fashion and sustainability
Aday is changing the clothing production process by working with engineers around the world to create technologically advanced fabrics, they also ensure that every factory they use is hand-picked and are world-class in using renewable energy and the highest standard of technology.
Aday also focuses on creating staples for your wardrobe that are versatile and work in a variety of different ways with a variety of different outfits. This helps create a wardrobe that requires less. The clothing design company wants to change the way people shop. Owning versatile clothing means you need less. And owning versatile clothing made from quality fabrics means they’ll last longer.
The diversity of the fabrics used to give you the feeling of the fabrics you love without feeling guilty about it or having the tiresome maintenance to look after it. When Aday can’t find the perfect ethical fabric, they’ll make it, like their Recycled Scuba which is made from Repreve yarn which is made from water bottles.
Watching a wearable design company like Aday completely innovate a space that is producing so much harmful waste in our world, is exciting for product designers like us at MAKO. For us, to see innovations that solve world issues, as well as innovations in the materials companies, are using, shows us that the possibilities are endless when it comes to product design and we can’t wait to see what’s next.
About: MAKO Design + Invent is the original firm providing world-class consumer product development services tailored to startups, small manufacturers, and inventors. Simply put, we are the leading one-stop-shop for developing your physical product from idea to store shelves, all in a high-quality, cost-effective, and timely manner. We operate as one powerhouse 30-person product design team spread across 4 offices to serve you (Austin, Miami, San Francisco, & Toronto). We have full-stack in-house industrial design, mechanical engineering, electrical engineering, patent referral, prototyping, and manufacturing services. To assist our startup and inventor clients, in addition to above, we help with business strategy, product strategy, marketing, and sales/distribution for all consumer product categories. Also, our founder Kevin Mako hosts The Product Startup Podcast, the industry's leading hardware podcast. Check it out for tips, interviews, and best practices for hardware startups, inventors, and product developers. Click HERE to learn more about MAKO Design + Invent!