Invention Production: Growing Your New Product Company
We’ve been in the game for about 10 years now, and continue to strive towards becoming even better every day. How do we do it and what’s our secret? Here are 3 crucial steps you must take to stay at the top of your game in order to grow a successful product company.
3 Factors in Successful Invention Production
Keeping these 3 critical factors in mind will lead you in the right direction in becoming a successful product company. Yes, it’s hard work, but if you’re in love with the process and like to be challenged, then you can achieve your goals. Whether you’re aiming to take an intuitive and holistic approach or you’re a by the books type of person, these 3 steps will be your best recipe in growing your product company.
Designing For Invention Production
Your design strategy helps you focus on the what, how and why of the process. What will you design, how will it be designed, why are you making it? Ultimately helping to define your product, the factors that make it unique, envision how the development process will play out and knowing the people you need to make it happen. For example, when we have client meetings here at MAKO, the design strategy tells us who we need to assign to this particular project. Do we need our electrical engineer? Is this a job for our industrial engineer or designer, or both?
We Mean Business
Business is your second ally in invention production. If you’re not a business-driven person, you’ll want to be. There are many online courses, college and university night classes and even certificates you can get part-time to gain more knowledge on the business front. If you’re an entrepreneur or a startup though, business is most likely in your blood. You have to think innovatively and differently to be a startup. This step involves doing market research and competitor analysis’ to see what other small businesses are doing. See what’s working and not working for companies that are similar to yours. This will save you time and money in the long run.
Technology Is Your New Best Friend
Lastly, we have technology. A helpful tool, when everything is going smoothly; a tricky unpredictable system when it’s not. Truly, technology is mostly going to bring you success throughout the invention production process though. It can aid in organization and team management, as well as project management. MAKO uses Google Drive as well as other project management software to keep ourselves on track. We recommend doing this so you don’t miss important deadlines, meetings or client emails.
Growing a successful product company can be tricky at times, but if your heart is in it and you work hard, you shouldn’t have too much trouble. It will all pay off and the satisfaction of growing your startup will be something you can be very proud of.
If you have a great new invention and you’d like to learn more about this process, get in touch with MAKO here and visit our website to find out more. Feel free to give us a call at 1-888-MAKO and we can set you up on a call with our product analyst.
Article Author: MAKO Design + Invent
MAKO Design + Invent is a full-service consumer product development firm servicing both high-growth corporate manufacturers and invention startups. With a 25-person team across 3 offices (Austin, England, Toronto), MAKO has complete in-house industrial design, mechanical engineering, and electrical engineering design and prototyping services. To assist our start-up inventor clients, we also have a subsidiary branch called Mako Invent that, in addition to above, helps start-ups with patenting, strategy, marketing, and sales/distribution for all consumer product categories. For our corporate clients, MAKO Design develops world-class consumer electronics designs through our industrial, mechanical, and electrical design teams.
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