Millennial Impact on Product Development Design
Millennials are proving to be vastly different from previous generations; whether that be in terms of employees, business owners, or consumers. The way they contribute to our society is different. This means the product development design will need to adjust to their habits.
Conscious Consumers Condemn Chemical Products
Fabric softener sales have plummeted due to Millennial’s not buying it, whereas their age group in previous generations would have. Producers noticed the sales have been declining over the past decade. This time frame aligns with the age group of Millennial’s who do not see the beneficial factors to using fabric softener on their clothes. Instead, they see it as a chemical product, which is harmful to their health. This is just one example of how product development design is influenced by Millennial consumers.
How Old Are Millennials Anyway?
In case you were wondering, the definition of a Millennial is someone born between 1981 and 1996, who are now between the ages of 22-37. Many of today’s companies, like Facebook, Pinterest, and Airbnb, were actually founded by Millennials. For the first time, young consumers are able to support business owners their own age, who understand their pain points as buyers.
This type of forward, technology-driven thinking is the root of the majority of Millennials behavior when it comes to how they buy and how they contribute to society.
In terms of product development design, we’re seeing categories we’ve never really seen before. These are your smart home devices, wearable devices, and the Internet of Things. This is your Alexa, Google Home, your Apple Watch and your Fitbit. IoT would be your home control system, locking your front door via an app or adjusting the room temperature.
Product Development Design: The Millennial Way
Think local, think fast and well-made. It’s becoming the trend for product development design by Millennial business owners. These owners are passionate and using their drive to cater to their fellow-compassionate Millennial consumers. They are interested in the environmental impacts of the businesses they support. With more and more youth becoming educated, there is a higher demand for transparency within the product development design industry. This is just a reminder to keep your audience in mind, inventors.
If you have a great new invention and you’d like to learn more about this process, get in touch with MAKO here and visit our website to find out more. Feel free to give us a call at 1-888-MAKO and we can set you up on a call with our product analyst.
Article Author: MAKO Design + Invent
MAKO Design + Invent is a full-service consumer product development firm servicing both high-growth corporate manufacturers and invention startups. With a 25-person team across 3 offices (Austin, England, Toronto), MAKO has complete in-house industrial design, mechanical engineering, and electrical engineering design and prototyping services. To assist our start-up inventor clients, we also have a subsidiary branch called Mako Invent that, in addition to above, helps start-ups with patenting, strategy, marketing, and sales/distribution for all consumer product categories. For our corporate clients, MAKO Design develops world-class consumer electronics designs through our industrial, mechanical, and electrical design teams.
For Small Businesses & Manufacturers
Click below to find out more about our full suite of in-house industrial, mechanical, and electrical design, engineering, and development services tailored to established physical product development companies.
For Inventors & Startups
Have an invention idea? We have developed hundreds of products for startups in addition to providing end-to-end solutions to get our inventor clients from Idea to Stores Shelves! We are here to help.
Ready for MAKO to turn YOUR product idea into a MARKET SUCCESS?