Insight Into MAKO’s Design Strategy
The field of design is an extremely popular area of interest. As there are hundreds of different sub-categories of design, creators and inventors all have a number of reasons as to why they are so passionate about the topic. As a product development firm, it’s no surprise we’re equally as big fans of the field for a great number of reasons. With an in-house engineering and design team, our design strategy places high importance to appreciating design because it surrounds our day-to-day life as we take on multiple design projects daily, exploring new and innovative ways to help deliver high quality products to our clients. We’ve listed what we believe are the biggest reasons why design is so important to us at Mako Design + Invent.
Design Strategy as an Art
When speaking on the topic of Art, a lot of people overlook the fact that design I – especially product design – can be a form of art! At Mako Design + Invent, design is important because when we receive a great product idea, we listen to our client’s ideals, consider how they imagine their product to look like, and begin to brainstorm ways that we can combine functionality with a cool aesthetic design to create the product. Not only does creating an artistic product design give us joy as design enthusiasts, but also delivers above and beyond results to our clients who we love to see delighted with their product. Additionally, creating an aesthetically pleasing product is not just great for giving back to the world of art, but is also a great design strategy to plan the entry of a product into a competitive market. Products with unique and aesthetically pleasing designs grab the attention of audiences more easily, making them more interested in your product.
A Design Strategy Embedded in Innovation and Progression
Those who work in fields related to design can agree that the design field is an extremely fast-paced and always changing. The whole industry relies on innovation and change to run. In terms of Mako Design + Invent, we believe that a huge reason why design is important to us is because of the opportunity we get to bring more to the field by creating innovative and progressive designs. It is embedded in our design strategy to share our work just out of appreciation for design as a culture and to take part in innovation within the field. It counts as a huge motivation for us to take any opportunity we have to share our designs with the community, such as through conventions, conferences, trade shows and award showcases. In vice versa, we also love to look at these channels to gain inspiration and see what product designers have to offer worldwide.
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Design Strategy and Functionality
Aesthetics aside, as a product development firm, our responsibilities include spending majority of our days passionately finding new ways to create products that exceeds our client’s expectations and really wows them! Although a lot of exciting aspects of design deal with aesthetics and style, it’s always important to remember that our design strategy focuses on creating a working, functional product that helps bring a solution to a problem. In this case, design is important to us because when considering functionality, you want a major aspect of your product to be able to be easy and feel good to use. If you focus too much on creating a cool looking product with a complex design, this can take away from how your product works. Its important for your design to benefit your products functionality rather than hinder it! For this reason, Mako Design + Invent focuses on creating products that not only look good, but function well!
If you have a great new invention and you’d like to learn more about this process, get in touch with MAKO here and visit our website to find out more. Feel free to give us a call at 1-888-MAKO and we can set you up on a call with our product analyst!
Article Author: MAKO Design + Invent
MAKO Design + Invent is a full-service consumer product development firm servicing both high-growth corporate manufacturers and invention startups. With a 25-person team across 3 offices (Austin, England, Toronto), MAKO has complete in-house industrial design, mechanical engineering, and electrical engineering design and prototyping services. To assist our start-up inventor clients, we also have a subsidiary branch called Mako Invent that, in addition to above, helps start-ups with patenting, strategy, marketing, and sales/distribution for all consumer product categories. For our corporate clients, MAKO Design develops world-class consumer electronics designs through our industrial, mechanical, and electrical design teams.
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