With the upcoming holiday seasons coming up, comes a shift in consumer trends as audiences look to purchase products that are more fitting to suit the seasons. Whether it be fall, Halloween, thanksgiving or Christmas products, major businesses strategically come out with numerous products that suit special holidays and seasons to appeal to consumers.
In this blog we look at and discuss the product strategy surrounding releasing a seasonal product.
Modelling your Seasonal Product
Having a product that is functional in any scenario is always great; however, it’s never a bad idea to create products made specifically for seasonal purposes. If you happen to live in a country where the weather takes a big toll on the living conditions of its residents, that becomes the perfect opportunity to make a seasonal product that helps solve common problems that occur through difficult weather.
Having a product that is best suited for specific seasons might not seem like the best choice for your business, but it can actually work out really well in the long run! Not only can you keep a recurring clientele each season, but you can strategically build a loyal brand name known for creating a functional product that consumers can always rely on and turn to.
A Seasonal Product Made by One of MAKO’s Clients
Stumped on a great idea or invention that can work for extreme seasonal weather? In the case of emergencies, there comes a time when driving your car outside in extreme weather conditions can be immensely detrimental to the engine and health of your car. The worst situation that anyone can get themselves into is having their car break down in a difficult area, stuck in a storm.
Our client, Jonathan Schloo, invented the Car Generator! Designed to help people whose cars have broken down, the Car Generator – as the name entails – provides power to broken-down cars. One of the best aspects of this seasonal product is the fact that it is portable! This means that you can carry the car generator in the back of your car in case a sudden emergency arises due to drastic weather conditions during the harsher seasons.
The ‘Limited Edition’ Strategy
Another popular strategy that companies use when creating a seasonal product is to create products that work as ‘limited edition’. This could mean limited edition seasonal or holiday products (for example, Christmas products, Halloween, etc.). If you have a product with a main design or aesthetic, taking the effort to redesign your product with a different style for the holidays or seasons can add a novelty feature to your product, as well as your brand.
Although it may seem extra, the seasons and weather have a huge effect on people’s behaviours and feelings, and consumers are more likely to purchase things that make them feel more prepared for the upcoming shift in seasons and holidays.
There is also nothing wrong with creating a festive version of your product to help celebrate the holiday season! Festive products are not only great for those who want to purchase a more novelty-like item but can turn your seasonal product into the perfect gift. Additionally, having “editions” or “versions” of your product can also help promote your business more as an established brand.
If you have a great new invention and you’d like to learn more about this process, get in touch with MAKO today and visit our website to find out more. Or feel free to give us a call at 1-888-MAKO, and we can set you up on a call with our product strategist!
About: MAKO Design + Invent is the original firm providing world-class consumer product development services tailored to startups, small manufacturers, and inventors. Simply put, we are the leading one-stop-shop for developing your physical product from idea to store shelves, all in a high-quality, cost-effective, and timely manner. We operate as one powerhouse 30-person product design team spread across 4 offices to serve you (Austin, Miami, San Francisco, & Toronto). We have full-stack in-house industrial design, mechanical engineering, electrical engineering, patent referral, prototyping, and manufacturing services. To assist our startup and inventor clients, in addition to above, we help with business strategy, product strategy, marketing, and sales/distribution for all consumer product categories. Also, our founder Kevin Mako hosts The Product Startup Podcast, the industry's leading hardware podcast. Check it out for tips, interviews, and best practices for hardware startups, inventors, and product developers. Click HERE to learn more about MAKO Design + Invent!
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