The Benefits of Building a Seasonal Product ft. A Mako Client!
With the upcoming holiday seasons coming up, comes a shift in consumer trends as audiences look to purchase products that are more fitting to suit the seasons. Whether it be fall, Halloween, thanksgiving or Christmas products, major businesses strategically come out with numerous products that suit special holidays and seasons to appeal to consumers. In this blog we look at and discuss the product strategy surrounding releasing a seasonal product.
Modeling your Seasonal Product
Having a product that is functional in any scenario is always great, however, it’s never a bad idea to create products made specifically for seasonal purposes. If you happen to live in a country where the weather takes a big tole on the living conditions of its residents, that becomes the perfect opportunity to make a seasonal product that help solve common problems that occur through difficult weather. Having a product that is best suited for specific seasons might not seem like the best choice for your business but can actually work out really well in the long run! Not only can you keep a recurring clientele each season, but you can strategically build a loyal brand name known for creating a functional product that consumers can always rely on and turn to.
A Seasonal Product Made by a Mako Client
Stumped on a great idea or invention that can work for extreme seasonal weather? In the case of emergencies, there comes a time where driving your car outside in extreme weather conditions can be immensely detrimental to the engine and health of your car. The worst situation that anyone can get themselves into is having their car break down in a difficult area, stuck in a storm. Our client, Jonathan Schloo, invented the Car Generator! Made to help people whose cars have broken down, the Car Generator, just as the name entails, regenerates broken down engines, saving and brining power back to broken down cars. One of the best aspects about this seasonal product is the fact that the product is portable! Meaning that you can carry the car generator in the back of your car in the case of a sudden emergency caused by drastic weather conditions during the harsher seasons.
How a Seasonal Product Turns to the ‘Limited Edition’ Strategy
Another popular strategy that companies use when creating a seasonal product is to create products that work as ‘limited edition’. This could mean limited edition seasonal or holiday products (for example, Christmas products, Halloween, etc.,). If you have a product with a main design or aesthetic, taking the effort to redesign your product with a different style for the holidays or seasons can add a novelty feature to your product, as well as your brand. Although it may seem extra, the seasons and weather have a huge effect on people’s behaviours and feelings, and consumers are more likely to purchase things that make them feel more prepared for the upcoming shift in seasons and holidays. There is also nothing wrong with creating a festive version of your product to help celebrate the holiday season! Festive products are not only great for those who want to purchase a more novelty like item but can turn your seasonal product into the perfect gift. Additionally, having “editions” or “versions” of your product can also help promote your business more as an established brand.
If you have a great new invention and you’d like to learn more about this process, get in touch with MAKO here and visit our website to find out more. Feel free to give us a call at 1-888-MAKO and we can set you up on a call with our product analyst!
Article Author: MAKO Design + Invent
MAKO Design + Invent is a full-service consumer product development firm servicing both high-growth corporate manufacturers and invention startups. With a 25-person team across 3 offices (Austin, England, Toronto), MAKO has complete in-house industrial design, mechanical engineering, and electrical engineering design and prototyping services. To assist our start-up inventor clients, we also have a subsidiary branch called Mako Invent that, in addition to above, helps start-ups with patenting, strategy, marketing, and sales/distribution for all consumer product categories. For our corporate clients, MAKO Design develops world-class consumer electronics designs through our industrial, mechanical, and electrical design teams.
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