Bringing your idea to life and having an amazing product is always a great accomplishment for those who are ready to step into the world on entrepreneurship and begin a small business or start-up! One area in which a lot of beginner entrepreneurs struggle with, however, is getting the right exposure and traffic to the debut or launch of their newest product. Using online product marketing is the latest and most efficient way to capture audiences, and as experts in the product design field, our Oakland product design firm shares their top tips for what every up and coming entrepreneur or small business owner needs to know about marketing their product online to help build an audience and a clientele!
Have the Right Content
It’s always an exciting and huge accomplishment for any inventor to finally have their idea or product brought to life. Once you have your product, using your new invention to create the right content for people to see is the next big step to bring your idea to the attention of others. Our Oakland product design firm knows that creating and making high-quality pieces of content is a sure-fire way to not only present yourself as an established business but also present your product and idea to your targeted audience in the best way possible. Having the right content that is high quality is also a smart way to make sure that your product, its features, and functionality are all displayed in the best possible that helps bring audiences to your product and have them interested in your product and idea.
Choose the Right Platform
With online marketing, using the right platform can help launch your small business and new product to incredible heights. Social media platforms not only help you showcase your product, business, and idea, but also help generate traffic and exposure to your product, giving it a lot of possibilities for a chance at going viral. Our Oakland product design firm recommends that If you know your product or idea has an interesting or clever functionality, filming it for platforms that are video-based is a great opportunity to gain an audience, views, and exposure to your product. For example, video-based platforms such as Tik Tok, and YouTube are the best platforms for filmed content of your product and idea. Knowing which platform works best for what you want to highlight and showcase in your idea and product is the best way to quickly gain an audience and more exposure to your product.
Stay on Top of the Latest Online Trends
One of the biggest benefits of using online product marketing is taking advantage of popular trends. Online trends are an amazing opportunity to help connect and market your product in a quick and popular manner. Our Oakland product design firm suggests that not only can you use your product in an innovative and creative way, but you also take the chance to engage with online audiences. Engaging with users online is a great opportunity to help spread awareness of your product and small business, but also helps in brand reputation. Showing online audiences that your small business is up to date and pays attention to the needs and interests of consumers is a smart way to make your brand and business more appealing for others to invest in, trust, and stand behind, creating a strong clientele. Staying on top of trends is also a great idea for coming up with new and fun content.
Know Your Audience
Finally, one of the most important aspects of online marketing is making sure you properly understand your audience. At our Oakland product design firm, Mako Design, we constantly emphasize that knowing your audience is a smart way to make it easier for you to know which online platforms are worth engaging in, and what type of content your audience would ideally like to see. On the other hand, using online marketing and social media is a great way to learn more about your audience and test out with platforms and content work best for engagements, brand awareness, and traffic. It’s important to observe the insights from online applications and use them to your advantage as a way to help revamp your online marketing, as well as re-work and create new content.
If you have a great new invention and you’d like to learn more about this process, get in touch with MAKO here and visit our website to find out more. Feel free to give us a call at 1-888-MAKO and we can set you up on a call with our product analyst!
MAKO Design + Invent is a full-service consumer product development firm servicing both high-growth corporate manufacturers and invention startups. With a 25-person team across 3 offices (Austin, England, Toronto), MAKO has complete in-house industrial design, mechanical engineering, and electrical engineering design and prototyping services. To assist our start-up inventor clients, we also have a subsidiary branch called Mako Invent that, in addition to above, helps start-ups with patenting, strategy, marketing, and sales/distribution for all consumer product categories. For our corporate clients, MAKO Design develops world-class consumer electronics designs through our industrial, mechanical, and electrical design teams.