Our Toronto Product Design Firm Explains What Iterative Prototyping Is

What Is Iterative Prototyping and Why You Should Use It for Your Next Product

MAKO Design + Invent – November 18, 2020

The world of prototyping is complex and can be challenging to new inventors. A good way to wrap your head around it is to understand the lingo and educate yourself. To help, our Toronto product design firm discusses iterative prototyping and why you should use it to build your next product.

Iterative prototyping allows designers, entrepreneurs, and engineers to create designs and evaluate how useful or successful those designs are. This allows businesses and campaigns to increase conversions, improve usability, or convince stakeholders to invest in your product.

In this product design process, designers rapidly create a series of “rough drafts” of your product, allowing you to gather feedback before finalizing the design. By testing out different ideas with prototypes, you can improve your designs. The critical part is not the product itself, but the feedback you receive about the product design and the consumer experience.


Includes Consumer Feedback Earlier in the Product Development Process

In traditional prototyping, designers finalize the design and create the prototype based on that design. Iterative prototyping, used by our Toronto product design firm, allows you to learn and evaluate if you’re on the right track. At its core, prototyping is an iterative and communication-driven approach to software and web design. It’s based upon the idea that you’re not going to get everything right the first-time round—and that’s OK.

With each rough draft of your product design, iterative prototyping allows for end-users to test the prototype and provide feedback. Based on that feedback, designers can adjust the prototype and repeat the testing if needed.

Essentially, iterative prototyping allows you to include the customer experience much earlier in the design process. This allows for a more informed and smooth process once the product is launched.


Saves Money and Improves Efficiency in Product Design

The iterative design process relies on cost-effective tools like CAD software and rapid prototyping technology, such as 3D printers or CNC machines. These tools make it easy to produce multiple prototypes at relatively little cost. This is often more cost-effective than pooling most of your resources and labor into a single prototype, especially if that prototype ultimately doesn’t meet your end-user’s needs. You will also spend less time overall on the product development process, which saves labor costs and speeds up ROI.

It also allows for quick prototypes. The goal is to get a working prototype of the design as quickly as possible so that engineers can identify and fix potential mechanical problems, material challenges, or other details that can’t be easily foreseen during the design stage.

At our Toronto product design firm, we regularly use iterative prototyping and have saved time and resources for multiple clients.

If you have a great new invention and you’d like to learn more about this process, get in touch with MAKO here and visit our website to find out more. Feel free to give us a call at +1 (888) 806-6256 (MAKO) and we can set you up on a call with our product analyst!

MAKO Design + Invent is the original firm providing world-class consumer product development services tailored to small businesses, startups, and inventors. Simply put, we are the leading one-stop-shop for developing your physical product from idea to store shelves, all in a high-quality, cost-effective, and timely manner. We operate as one powerhouse 30-person product design team spread across 4 offices to serve you (Austin, Miami, San Francisco, & Toronto). We have full-stack in-house industrial design, mechanical engineering, electrical engineering, patent referral, prototyping, and manufacturing services. To assist our startup and inventor clients, in addition to above, we help with business strategy, product strategy, marketing, and sales/distribution for all consumer product categories. Also, our founder Kevin Mako hosts The Product Startup Podcast, the industry’s leading hardware podcast. Check it out for tips, interviews, and best practices for hardware startups, inventors, and product developers. Feel free to Contact Us anytime for help with your project.

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