Building the Investor Pitch Deck

Before you read any further about this article on investor pitch deck help for investors, do you have a business model? If not, it’s a good idea to start on one first before creating your investor pitch deck. Because the purpose of your investor deck is to give a short 15 to 20-minute summary of your business goals, strategy, and vision. Consider it more than a tool to help convince investors to invest in your great idea.

A great pitch deck does much more than that, it excites and inspires confidence in your product idea. Don’t put them to sleep with walls of text. If you do have a business model prepared and you’re ready for the next step, here’s some investor pitch deck help for inventors.

The Investor Pitch Deck

An investor pitch deck is a visual tool usually composed of 10 to 20 slides. Each slide should serve the same shared purpose: To keep the investor interested and excited in your product idea, in hopes of receiving an investment.

That means no fluff. 

No walls of text. 

And certainly no excruciating animations.

Creating a business model first will help you organize your goals, strategies, and vision into something more coherent than a jumble of cloudy thoughts in your head. That way, not only do you avoid creating slides that look like they belong on the opening crawl of a Star Wars movie, but you’ll also be much more prepared when the time comes to present your business idea in front of a room full of potential investors. Even on its own, without your verbal cues, the pitch deck should tell a compelling story about the current and future goals of your business and how you plan to grow and scale your business if you receive their funding.

What Makes a Good Investor Pitch Deck?

Here are some best practices to keep in mind when you’re trying to create an investor pitch deck. Our client, ChaiEasy, serves as a great example of an exceptional pitch deck. Yes, that’s the same ChaiEasy that secured a quarter-million-dollar investment on Dragons’ Den. You can see their investor pitch here.

• Your slides should be more visual than text-based. If you’re presenting live, make sure your audience can understand each slide in a few seconds so the attention stays on you.
• Explain why there’s a significant market opportunity. In other words, what is the potential benefit for them to invest in your product business? 
• Show them you’re prepared. Send a PDF of the pitch deck prior to the actual meeting. But also make sure the deck is easy to understand without you having to explain everything to them live.
• Show the potential investors that you’ve gone beyond the idea by forming a team of experts or providing evidence that your produce business has traction.
• Prove you care about even the smallest details. Ensure your presentation is visually consistent in terms of font size, colour usage, and style.

About: MAKO Design + Invent is the original firm providing world-class consumer product development services tailored to startups, small manufacturers, and inventors. Simply put, we are the leading one-stop-shop for developing your physical product from idea to store shelves, all in a high-quality, cost-effective, and timely manner. We operate as one powerhouse 30-person product design team spread across 4 offices to serve you (Austin, Miami, San Francisco, & Toronto). We have full-stack in-house industrial design, mechanical engineering, electrical engineering, patent referral, prototyping, and manufacturing services. To assist our startup and inventor clients, in addition to above, we help with business strategy, product strategy, marketing, and sales/distribution for all consumer product categories. Also, our founder Kevin Mako hosts The Product Startup Podcast, the industry's leading hardware podcast. Check it out for tips, interviews, and best practices for hardware startups, inventors, and product developers. Click HERE to learn more about MAKO Design + Invent!