Robotics Product Design Company Acquired By Hyundai

Hyundai Acquires The World-Renown Robotics Design Company Boston Dynamics

Robotics and automobiles. Bet you didn’t see that coming. In June, Hyundai announced they acquired a controlling stake in the world-renown robotics product design company Boston Dynamics from the Softbank Group for $1.1 billion. As part of this deal, Hyundai now owns 80 per cent of the robotics company while SoftBank retains 20 per cent.

Indeed, this acquisition is a strong indicator that Hyundai is seriously looking beyond the traditional automobile market to provide future mobility solutions for the masses. Just last year, they won a Red Dot Award for their VEX robotic exoskeleton designed to boost load support and mobility for industrial workers. Near the end of 2020, Hyundai also partnered with Ineos to explore hydrogen-fuel cell technology found in the Toyota Mirai fuel cell electric vehicle.

Robotics product design company, Boston Dynamics, partners with Hyundai.

Hyundai X Boston Dynamics

With the acquisition of the robotics product design company Boston Dynamics, they’ll be able to take another leap forward in automation, logistics and manufacturing, as they mention in their press release. In the press release, Hyundai also included a video to showcase how they envision merging Boston Dynamics and Hyundai’s technologies. Along with the VEX, they showcase a number of other intriguing robotics-related use cases:

  • Robotic Guide Dog: Boston Dynamic’s Spot acts as a guide dog and assists an elderly visually impaired individual.
  • Remote Medical Assessments: A bit of a different product design. With the help of a camera and screen attached to Spot, medical professionals can communicate with patients remotely. This will significantly reduce the risk of contaminations, infections or transmissions.
  • Dancing Robot: Dancing Robot: Using Boston Dynamic’s Atlas as an example, they wanted to show how robots and humans could co-exist in the future. Robotic backup dancers, anyone?

Funnily enough, what’s left out of the video are the four-legged vehicle product designs from early 2019. First showcased at CES 2019, project Elevate aimed to create a vehicle that expanded the range capabilities of the wheel.

Equipped with asynchronous extendable robotic legs, drivers could traverse across various types of terrains and elevations. In fact, these vehicles featured a walking mode thanks to the individually moving legs!

With wheels locked in place, the vehicle could walk across various mountainous terrains with ease. As shown in the video, this idea looks especially useful for first responders working in remote or rural areas. Maybe we’ll see something new at CES 2022? 

We can’t wait to see future product designs from Hyundai as they integrate and use more of Boston Dynamic’s tech!

About: MAKO Design + Invent is the original firm providing world-class consumer product development services tailored to startups, small manufacturers, and inventors. Simply put, we are the leading one-stop-shop for developing your physical product from idea to store shelves, all in a high-quality, cost-effective, and timely manner. We operate as one powerhouse 30-person product design team spread across 4 offices to serve you (Austin, Miami, San Francisco, & Toronto). We have full-stack in-house industrial designmechanical engineeringelectrical engineeringpatent referralprototyping, and manufacturing services. To assist our startup and inventor clients, in addition to above, we help with business strategy, product strategy, marketing, and sales/distribution for all consumer product categories. Also, our founder Kevin Mako hosts The Product Startup Podcast, the industry's leading hardware podcast. Check it out for tips, interviews, and best practices for hardware startups, inventors, and product developers. Click HERE to learn more about MAKO Design + Invent!

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